Multiply Group, an investment holding company based in Abu Dhabi, has today revealed the creation of Multiply Media Group (MMG), bringing together three prominent out-of-home (OOH) advertising firms to form a UAE-based media leader.
The integration of BackLite Media, Viola Media, and Media 247 under the MMG umbrella represents a significant move towards advancing tech-driven media solutions within the UAE and internationally.
Samia Bouazza, Group CEO and Managing Director of Multiply Group, stated, “The establishment of Multiply Media Group is one of the most notable media mergers in the UAE. By consolidating top-tier assets into a single, AI and technology-focused entity, we are strengthening our dedication to long-term value growth and returns for shareholders. MMG provides a solid platform for our ambitions on a global scale.”
The launch of MMG took place at the World Out of Home Organization Annual Congress in Mexico City and was accompanied by a worldwide digital out-of-home (DOOH) campaign illuminating major cities and screens across the globe. This international initiative supports Multiply Group’s expanding global footprint.
