Abu Dhabi-based investment holding company Multiply Group announced its Q1 2025 results, reporting an EBITDA of AED 572 million (excluding fair value changes), reflecting a 19% increase from AED 482 million in Q1 2024.
Net profit stood at AED 210 million, which included over AED 133 million in unrealised fair value losses from market fluctuations—non-operational in nature—offset by AED 328 million in investment income.
The Group continued to enhance integration and synergy across its business verticals, with a focus on digital transformation and operational efficiency. These efforts contributed to sustained revenue momentum.
Total revenue rose 50% year-on-year to AED 585 million, supported by growth in all business areas and the consolidation of The Grooming Company Holding, Excellence Driving, and a full quarter of BackLite Media. The gross profit margin held steady at a healthy 49%, indicating stable core profitability.
Net profit from operating businesses rose by 26%, driven by the Beauty & Wellness segment posting a 120% increase, and Media & Communications rising by 38% due to organic and acquired growth. Losses from the Kalyon JV grew to AED 25 million, attributed to hyperinflation accounting and deferred tax amortisation.
Multiply Group’s balance sheet remains strong, with cash reserves of AED 1.73 billion. The Group continues to deliver value through a diversified core portfolio and profitable Multiply+ investments.
Despite some fair value volatility, long-term investment performance remains solid.
In a first for the region, Multiply appointed an AI board observer, MAI, developed with Aleria Technologies. MAI provides data-driven insights to support strategic decisions, enhancing innovation and governance.

