Despite the reinstatement of the Dubai Municipality Tax on alcoholic beverages from January 1, 2025, MMI has announced that prices for over 200 popular brands will remain unchanged. This includes renowned products like Heineken, Moët & Chandon, Absolut, and Minuty, available both in-store and via mmihomedelivery.ae.
Commitment to Affordability
Tyrone Reid, MMI Group CEO, emphasized the retailer’s dedication to affordability, stating:
“Even with the reinstatement of the Dubai Municipality tax, our mission remains unchanged: to bring more to life for Dubai’s residents and tourists. That’s why we’ve committed to maintaining our current, competitive prices on over 200 customer-loved items.”
Complimentary Alcohol Licenses
MMI continues to offer complimentary alcohol licenses for residents and tourists aged 21 and above. These licenses are available both in-store and through licensedxb.com, ensuring seamless access for new and returning customers.
Exclusive Customer Perks
New customers shopping at mmihomedelivery.ae can enjoy a 25% discount on their first purchase using the code WELCOME25.
Sustainability Initiatives
In addition to its pricing commitment, MMI has introduced eco-conscious programs for January, which include:
- Cork collection programs with additional savings for customers.
- Beach clean-up drives.
- Mangrove tree planting activities.
- Eco-friendly cocktail recipes to encourage sustainable practices.
Impact on Residents and Tourists
The decision to absorb the Dubai Municipality Tax reinforces MMI’s position as a customer-centric retailer while supporting sustainability and community engagement. The move ensures affordability and accessibility for Dubai’s diverse population, cementing its reputation as a go-to destination for premium beverages.
