Mindshift Capital, a global gender-lens venture capital fund, has planned to participate in the global multi-media platform, Rebel Girls, $13 million funding round.
Mindshift Capital is investing in the company alongside Silicon Valley’s leading tech VC fund, Owl Ventures, Base10 Partners, and Emmeline Ventures.
Mindshift Capital is the first female-led and focused VC fund to back Rebel Girls, a female-founded and led girl empowerment brand. This raise will allow Rebel Girls to build an immersive online/offline experience celebrating, elevating and inspiring girls to become the most confident generation to shepherd in a more gender-equal world. Building upon the brand’s international best-selling book series and integrating with its newly launched mobile app, the brand is creating a premier flagship destination for girls to access a universe of storytelling across books, audio, video, consumer products, and events. Creating this hub for girls and with girls, Rebel Girls aims to revolutionize girlhood within a trusted, empowering and diverse environment.
Additionally, Mindshift Capital will assist Rebel Girls with expansion beyond the brand’s current reach of 49 languages and more than 100 countries. Focusing on the Mena region, this partnership will accelerate translation into Arabic, one of the five most spoken languages in the world; localised editions of Good Night Stories for Rebel Girls; and connections with regional publishing houses and edtech companies including Mindshift’s portfolio company Little Thinking Minds.
Rebel Girls has been an innovator in children’s media since 2016 when it introduced the original real-life fairytale story format with its first children’s book, Good Night Stories for Rebel Girls, which was the most successful publishing Kickstarter in the platform’s history. Rebel Girls has continued to innovate as a global empowerment brand with a full ecosystem of storytelling across its app, books, audio stories, merchandise and events. With a community of more than 20 million self-identified Rebel Girls, the brand has sold 7.5 million books and reached 17 million audio listens.
Furthermore, Heather Henyon, Founding Partner of Mindshift Capital, said that this was a needed strategy to showcase future women empowerment examples and invest in more female-founded companies.
