Significant Growth in MENA Business Travel Reflects Changing Preferences
The MENA business travel sector has achieved remarkable growth in 2024, crossing the $17 billion milestone. This surge is attributed to a combination of increased bookings, the incorporation of AI-driven analytics, and a growing focus on sustainable travel options.
Growth and Trends
According to data from Tumodo, a leading business travel platform, the MENA sector experienced a 35% increase in booking values. This expansion is driven by rising demand for corporate travel, particularly in the UAE, where bookings surged by 250% compared to 2023.
The sector also saw a 20% reduction in CO2 emissions in 2024, reflecting the growing adoption of eco-friendly transportation options, such as train travel and sustainable flight choices.
Booking Patterns and Preferences
- Average Trip Duration: Business trips have averaged 5-6 days.
- Airline Preferences: Emirates, Turkish Airlines, Qatar Airways, and Flydubai were the most popular choices among business travellers.
- Travel Class Trends: 70% of travellers chose economy, while 29% opted for business class, and less than 1% selected first class.
- New Routes: New round-trip routes, like Yerevan-Belgrade, became popular, marking an expansion in regional travel.
Customer Preferences in Accommodation
- Hotel Choices: 39% of business travellers preferred five-star hotels, while 36% chose four-star properties.
- Additional Services: Tumodo reported a 15% increase in visa support, 11% for transfers, and 7.25% for events.
Supporting Sustainability
Tumodo’s role in promoting sustainability has been pivotal. The platform’s eco-friendly focus aligns with the UAE’s Environment Vision 2030, enabling businesses to choose greener travel options.
Industry Growth
As the global business travel market is set to reach $1.48 trillion in 2024, the MENA region is poised to contribute significantly to this figure, particularly through 11.2% growth in the UAE and other key regional markets.
The MENA business travel sector’s growth underscores the evolving needs of companies and business travellers. With a focus on sustainability, AI-driven insights, and more eco-conscious travel options, the sector is positioned to continue its upward trajectory in 2025 and beyond.
