The Mohammed bin Rashid Housing Establishment (MBRHE) has unveiled the “Future Housing” campaign, focusing on raising awareness about its cutting-edge and sustainable housing solutions. The initiative targets government entities, students, and customers to align with Dubai Vision 2040’s goals of enhancing social and economic stability while improving the overall quality of life.
Campaign Highlights
The “Future Housing” initiative incorporates workshops to educate participants on housing services and standard (advisory) contracts, delivered through channels such as social media, influencers, and service centers. The workshops aim to reduce disputes in housing projects and strengthen trust among stakeholders. Participants will also benefit from interactive sessions addressing their questions, alongside incentive prizes to encourage active engagement.
Strategic Goals
Mr. Zilal Khalifa Al Falasi, Assistant Executive Director for the Corporate Support Sector at MBRHE, remarked:
“Through the ‘Future Housing’ campaign, we aim to enhance community awareness of the importance of sustainable housing planning. This campaign is part of our ongoing efforts to provide innovative housing services that promote family stability and contribute to improving quality of life in alignment with Dubai’s future vision.”
Al Falasi highlighted the campaign’s role in fostering collaborations with government and private entities. He emphasized the importance of educating younger generations by involving students in financial and housing planning workshops, preparing them for a secure future.
Supporting Dubai Vision
This campaign underscores MBRHE’s commitment to sustainability, inclusivity, and digital transformation within the housing sector. By adopting advanced technologies, the initiative seeks to streamline operations and align with the Dubai Urban Plan 2040, paving the way for a more efficient and future-ready housing landscape.
How to Get Involved
MBRHE encourages participation in the campaign’s workshops, offering attendees valuable insights into sustainable housing solutions. Interested individuals and groups can find more details and register via the official website at www.mbrhe.gov.ae.
