Lulu Group International, a retail giant in the UAE, is making a strategic shift in its expansion plans. The company, known for its popular LuLu Hypermarket chain and shopping malls, is now prioritizing the opening of stores in the suburban areas of Abu Dhabi. This move aims to bring high-quality shopping experiences closer to residents while supporting the government’s vision of expanding city limits.
Previously, Lulu Group focused heavily on establishing itself within the heart of Abu Dhabi City. However, Chairman and Managing Director Yusuffali M.A. recently announced a new strategy to cater to the growing communities in the suburbs. One such example is the recent inauguration of a hypermarket exceeding 85,000 square feet in Shawamekh Central Mall, situated over 40 kilometers from the city center.
This strategic shift aligns with the government’s plan for urban development.
As Abu Dhabi expands its city limits, Lulu Group is determined to ensure residents in these new suburbs have convenient access to quality shopping experiences. This not only benefits residents but also creates job opportunities within the expanding communities.
The new suburban hypermarkets will offer the same extensive product range found in existing Lulu stores. Customers can expect a vast selection of groceries, electronics, homeware, and fashion items. Lulu Express, the company’s convenience store brand, is also expected to be included in the suburban expansion plans.
One of the main advantages of the new suburban stores is the focus on convenience. By establishing stores closer to residential areas, Lulu Group reduces commute times and provides easier access for residents with limited transportation options. Additionally, these stores are likely to be designed with ample parking spaces, further enhancing the shopping experience.
The focus on price remains a key aspect of Lulu Group’s strategy.
Mr. Yusuffali emphasized that the prices in all Lulu stores, including the new suburban locations, will be consistent. This ensures residents across Abu Dhabi have access to affordable, high-quality products regardless of their location.
Lulu Group’s decision to prioritize suburban expansion reflects a growing trend within the UAE’s retail sector. As cities expand and populations shift, retailers are increasingly recognizing the importance of establishing a presence in these developing areas. This move by Lulu Group is likely to be met with a positive response from residents in Abu Dhabi’s suburbs, offering them greater convenience and access to a wider range of products.
