Name: Joy Alukkas
Designation: Founder and Chairman
Company: Joyalukkas Group
Dr. Joy Alukkas is the Founder and Chairman of Joyalukkas Group, one of the world’s largest jewellery retail chains headquartered in Dubai. Born in 1956 in Thrissur, Kerala, India, Dr. Joy built the family jewellery business into a multinational powerhouse with over 175 showrooms across 12 countries, including India, the UAE, the US, the UK, Australia, Saudi Arabia and Southeast Asia. Starting from a modest store, his relentless passion and business acumen helped Joyalukkas evolve into a top-tier brand synonymous with quality, trust and innovation.
Despite being a school dropout, Dr. Joy’s early immersion in the family jewellery trade provided practical knowledge and shaped his entrepreneurial spirit. He expanded aggressively into Middle Eastern markets in the late 1980s and early 1990s, strategically capitalising on Dubai’s growth as a global luxury hub. The brand became renowned for traditional Indian jewellery designs combined with superior artisanship, earning customer loyalty and industry accolades.
Beyond jewellery retail, Dr. Joy Alukkas has diversified into multiple sectors, including real estate through Joyalukkas Lifestyle Developers, money exchange platforms and silk fashion with Jolly Silks, named after his wife. His pioneering marketing strategies included celebrity endorsements and innovative promotions, setting new industry standards. Joy’s reputation as a visionary leader is cemented by numerous awards, including the Dubai Quality Appreciation Award. He has been ranked among the richest Indian jewellers with a multi-billion-dollar net worth. His story epitomises perseverance, innovation and dedication, inspiring future generations of entrepreneurs globally. Dr. Joy Alukkas remains deeply committed to elevating the jewellery industry while expanding his diverse business portfolio internationally.
