In a major development, prominent figures from various corners of the world have confirmed their participation at InFlavour, which stands as Saudi Arabia’s pioneering Government-backed B2B food event.
This announcement comes ahead of the inaugural three-day exhibition and conference scheduled to take place in Riyadh this October.
Tahaluf, a subsidiary of Informa Business, is organizing InFlavour with support from the Saudi Ministry of Environment, Water, and Agriculture (MEWA) and the General Food Security Authority.
InFlavour: Showcasing Saudi Cuisine and Aiding F&B Industry Growth
Moreover, it’s expected to offer a platform for showcasing Saudi Arabia’s rich and diverse F&B culture. Notably, InFlavour has also gained the official support of the Saudi Culinary Arts Commission, which aims to promote Saudi cuisine both locally and globally.
Michael Champion, the Chief Executive Officer of Tahaluf, expressed, “The Commission has acknowledged that InFlavour, while set to massively stimulate the Kingdom’s F&B sector, also presents a powerful opportunity to promote Saudi Arabia as a destination for unique culinary experiences and, as such, has come on board as an official support partner.”
As the event’s landmark debut approaches, MEWA Minister His Excellency Abdulrahman Abdulmohsen A AlFadley believes that InFlavour will mark a pivotal moment in the Kingdom’s efforts to bolster the F&B ecosystem and drive the industry forward.
He stated, “To further accelerate our efforts in consolidating, fostering, and enabling a business environment that connects top players in the field, it is exciting to see so many industry titans already signed up for the launch edition of this unique event. InFlavour will play a crucial role in strengthening food-related businesses, enabling them to prosper while exploring innovative solutions for securing nutritious food that meets the dietary needs and food preferences of our society.”
InFlavour 2023: Attracting Industry Titans and Key Exhibitors
InFlavour will take place at the Riyadh International Exhibition & Convention Centre from October 29-31, and it has already attracted some of the biggest names in the F&B sector across various segments, including food production, ingredients, supply chain, process & packaging, and food technology.
Among the more than 600 exhibitors are notable entities like Saudi-born online restaurant food delivery service Lugmety, French private label food and consumables production and distribution pioneer Global Foods Group, the Saudi joint stock Al Jouf Agricultural Development Company, and Pure Beverages, renowned for producing IVAL bottled water.
Key exhibitors include NADEC, a prominent agricultural and food processing company in the Middle East and North Africa, as well as Al Rabie, one of the region’s leading juice manufacturers. Both companies firmly believe that InFlavour has the potential to deliver significant business growth and international exposure for Saudi Arabia.
Baseem Sabra, CEO of Al Rabie, expressed, “InFlavour is a platform that will attract global industry specialists and global industry enthusiasts in one space. Being one of the biggest domestic food and beverage companies in Saudi Arabia, we at Al Rabie are proud to promote our nation by showcasing our goods to attendees from around the world.”
NADEC also sees InFlavour as an opportunity to showcase “the innovation at the heart of Saudi Arabia’s dynamic market.” A company spokesperson commented, “As a company rooted in the Kingdom, we are excited to be InFlavour 2023’s strategic partner, shaping tastes and nourishing lives. We are thrilled to take part in this culinary adventure and see how it combines delicious flavors with the advancement of the country’s Vision 2030 objectives.”
InFlavour 2023: Tackling Industry Challenges with 200+ Influential Speakers and Dynamic Features
The organizers have meticulously designed this event to catalyze innovation and create new business opportunities. Over 200 prominent investors and venture capitalists from Saudi Arabia and around the world will gather at InFlavour’s dedicated Investor Programme to engage with more than 50 cutting-edge startups. The event’s ‘Invest & Indulge Stage’ will be a hub for the latest trends and innovations driving a healthier and more sustainable food investment ecosystem.
The InFlavour conference will address a range of pressing challenges within the industry, including food and water security, agritech, sustainability, logistics, food tech, investment, alternative proteins, plant-based food, concept restaurants, culinary excellence, food waste, retail, and e-commerce.
The speaker lineup boasts over 200 speakers, including influential funders, industry thought-leaders, and disruptive agritech innovators. Prominent figures such as His Royal Highness Prince Khaled bin Alwaleed Al Saud, Founder and CEO of KBW Ventures, Marco Pierre White, celebrity chef Manal Al Aleum, and Jim Mellon, Executive Director of Agronomics, will share their insights.
The ‘Invest & Indulge Stage’ will also host the FIVE STAR PITCH FEST, where the industry’s top startups will compete for prizes.
Opportunities with Interactive Exhibits and Networking at InFlavour
With over 40,000 visitors expected to attend InFlavour, the event offers a variety of specialized interactive features, including roundtables that focus on African food security and discussions on the future of food tech investments in the MENA region. The FoodTech Lab will showcase new technologies in action, and The Main Course will unlock training and knowledge opportunities.
“InFlavour is a powerhouse of opportunity in a market to match,” added Tahaluf’s Michael Champion. “Visitors will meet directly with local and international decision-makers to secure new deals, mine proven strategies to increase business efficiency, reduce costs, and implement niche consumer trends, connect with hundreds of suppliers and experts across the entire F&B ecosystem, and celebrate Saudi Arabia’s food and culture all in one place.”
To know more about InFlavour, please visit www.inflavourexpo.com
