Name: Huda Kattan
Designation: Founder and Co-CEO
Company: Huda Beauty
Huda Kattan is a globally renowned beauty mogul, makeup artist, and entrepreneur, best known as the founder of Huda Beauty, one of the world’s most influential cosmetics brands. Her entrepreneurial journey began with creating content through beauty blogs and Instagram, where her genuine personality and expert advice quickly attracted millions of followers. In 2013, Kattan launched Huda Beauty with a modest $6,000 investment, starting with highly popular false eyelashes that gained immediate traction in the beauty community.
Kattan’s innovative use of social media to connect directly with her audience revolutionized beauty marketing and customer engagement. Huda Beauty expanded its product range to include eyeshadow palettes, lipsticks, foundations, and skincare, focusing on inclusivity, quality, and trendsetting formulas that cater to diverse skin tones and beauty preferences. Her brand scaled rapidly, reaching billion-dollar valuation milestones and fundamentally changing the beauty landscape through direct-to-consumer marketing strategies. She is celebrated for embracing diversity and actively incorporating customer feedback into product development, fostering strong community connections.
Beyond cosmetics, Huda ventured into fragrances with the Kayali line, launched in 2018 alongside her sister Mona. She returned as CEO of Huda Beauty in 2024 and continues to steer the company toward innovation and global expansion. Kattan exemplifies creativity, passion, and resilience, inspiring countless aspiring beauty entrepreneurs worldwide and establishing herself as a transformative leader in the global beauty industry. She remains deeply involved in product development and global strategy, mentoring emerging founders and championing inclusive beauty standards while expanding Huda Beauty’s footprint into new markets and categories, reinforcing her role as an enduring pioneer and industry shaper.
