Name: Huda Kattan
Designation: Founder & Co-CEO
Company: Huda Beauty
Huda Kattan is the founder and Co-CEO of Huda Beauty, a globally recognised beauty brand built on self-expression, empowerment, and authenticity. She is widely regarded as one of the pioneers of influencer-led beauty brands, having redefined how digital influence can translate into commercial success and community-driven growth. In 2013, Kattan launched Huda Beauty with a US$6,000 loan from her sister, Alya Kattan.
The brand debuted with a range of viral false eyelashes sold exclusively at Sephora in The Dubai Mall, now the retailer’s number one store globally. The launch marked a turning point for the beauty industry, as Huda became one of the first influencers to successfully establish a beauty brand within Sephora, at a time when influencer brands were yet to exist. Over time, Huda Beauty grew into one of Sephora’s top-performing brands worldwide. Often referred to as the internet’s “big beauty sister,” Kattan leads the most-followed beauty brand on Instagram, with nearly 57.4+ million followers. Her YouTube channel has over 4.3+ million subscribers, while her TikTok audience stands at 10.7 million. engagement, she continues to inspire and empower beauty lovers worldwide.
