Future Food Foundry (3F), a frontrunner in innovative agri-food technology based in the UAE, has announced a strategic investment exceeding USD 5 million in Greeneration, a brand focused on longevity. This investment marks a significant advancement for 3F in its efforts to establish a network of pioneering companies that are transforming food production practices.
Greeneration has swiftly established itself as a vital player within Dubai’s agricultural sector, specialising in high-quality vertical farming of premium edible flowers, microgreens, and specialty leaves tailored for the culinary industry.
This funding will enable Greeneration to broaden its offerings beyond high-end ingredients for fine dining. The company’s vision aims to evolve into a longevity brand, focusing on health and sustainability by incorporating superfoods, adaptogens, and medical herbs into its product line, promoting long-term wellness for consumers.
The capital will assist Greeneration in reaching breakeven and launching its initial sub-brands under the longevity platform while upholding food safety standards and culinary excellence in the UAE.
Leo Musatov, Co-Founder and Managing Director at Future Food Foundry, remarked, “Our investment in Greeneration marks a pivotal moment in 3F’s mission to create a new generation of superfoods with restorative health benefits. Greeneration’s rapid commercial success showcases their innovative approach, quickly becoming a leader in the sector and establishing a financially self-sustainable company. While technology is a key enabler, their product focus on novel functional foods aimed at extending life spans is transforming the business into a ‘longevity brand company.’ As we continue to grow, this partnership not only reinforces Greeneration’s success but also supports our commitment to enhancing food security in the UAE, ensuring that the region can thrive independently amidst global food supply challenges.”
Roman Ulyanov, Founder of Greeneration, stated, “We are thrilled to partner with Future Food Foundry as we share the same vision for the future of food. This investment not only strengthens our financial success as a supplier of high-end ingredients for HoReCa but also supports our transition towards a longevity brand company. We are bringing a new product category to the market, centered on sustainable health, anti-aging, holistic wellness, and preventive care, paving the way for a healthier, more sustainable future.”
The UAE’s heavy reliance on food imports presents ongoing challenges to its food security. By backing Greeneration’s development, 3F is actively reducing this dependency and promoting the UAE’s objective of achieving a resilient, self-sufficient food system. Greeneration employs advanced vertical farming techniques, including water-efficient hydroponics and environmentally friendly practices, aligning seamlessly with 3F’s vision to merge innovative technologies with traditional practices for sustainable food production.
For more information, please visit Future Food Foundry at futurefoodfoundry.com or Greeneration at greeneration.ae.
