Name: Firas Al Msaddi
Designation: Chief Executive Officer
Company: fäm Properties
Category: Brokerage Powerhouses
As the Founder and CEO of fäm Properties and Executive Chairman of the fäm Group, Firas Al Msaddi has turned a once-fractured market challenge into a thriving, tech-powered empire. His journey from humble beginnings in Homs, Syria, to building one of the UAE’s most respected and technologically advanced real estate companies is a story of resilience, vision, and purpose-driven leadership.
Launched in 2009 at the height of a global financial crisis, fäm Properties was born of bold conviction. At just 25, Al Msaddi bet on Dubai’s long-term potential, doubling down when others were retreating. He built the company on a platform of integrity, transparency, and technological innovation, believing that these elements were not just differentiators but the future of real estate. Today, fäm Properties employs over 900 professionals across 23 branches, managing an investment portfolio exceeding USD 1.2 billion, and offering a full spectrum of services from holiday homes to proptech solutions.
Al Msaddi’s entrepreneurial DNA runs deep. From trading shoes and firecrackers in his youth to a stint as a mall security guard and top Armani salesman, every chapter sharpened his commercial acumen. It was a leap into real estate, starting with commission-based rentals that revealed his true calling. Within a month, he had closed multiple deals, and by 2009, he acquired and revitalized a struggling agency, laying the groundwork for the fäm Group: a multidimensional ecosystem that now spans interiors, development management, engineered snagging, media, project oversight, property management, and technology.
One of Al Msaddi’s signature achievements is the launch of DXBinteract.com, a government-backed real estate data platform in collaboration with the Dubai Land Department. This initiative has been pivotal in enhancing market transparency, offering investors and professionals real-time access to property trends, pricing, and interactive insights. As CEO of Oratec, the tech company behind the platform, Al Msaddi continues to push the boundaries of innovation in property intelligence.
Beyond business, Firas is also a best-selling author. His book, The Art of Real Estate Investment – Entry to Exit, published in both English and Arabic, is considered essential reading for aspiring investors across the region. Through it, he channels hard-won experience into actionable strategies, further underlining his commitment to education and empowerment.
In a fast-paced, ever-evolving market, Firas Al Msaddi is not just responding to trends, he’s setting them. With data-driven insight, technological edge, and an unshakable belief in values-first leadership, he continues to shape a real estate landscape that’s smarter, fairer, and future-ready.
