In a much-anticipated announcement, Emirates has unveiled its upcoming ad campaign and brand collaboration set to launch in June 2023, and it features none other than the esteemed actress, Penélope Cruz. With her status as an Academy Award winner and a renowned philanthropist, Cruz’s involvement with Emirates adds an extra touch of star power to the airline’s already esteemed reputation.
What sets this collaboration apart is Cruz’s existing fondness for the Emirates brand. As a frequent flyer who has visited Dubai multiple times, Cruz’s personal experiences with the airline make her a natural fit for this partnership. She expressed her excitement about partnering with Emirates, highlighting the airline’s integral role in some of the most memorable journeys of her life.
The new ad campaign will feature TV spots airing globally from June 2023, showcasing both English and Spanish versions to reach a wider audience. The campaign’s theme, “travel is not just about the end destination; it’s also about how you get there,” aims to provoke thought and highlight the unique experiences that Emirates offers its First and Business Class passengers.
Embracing Luxury and Elegance
This collaboration between Emirates and Penélope Cruz not only enhances the airline’s image but also showcases the allure of luxury air travel. By partnering with a globally recognized figure known for her elegance and talent, Emirates aims to emphasize the exceptional journey it offers to its passengers.
