e& money, the fintech division of e& group, has announced the launch of the e& money card in the UAE market, aimed at promoting financial inclusivity and a cashless economy. Residents can easily obtain the card within 10 seconds by logging into the e& money app and receiving a 16-digit Mastercard branded e& money card for seamless payments and ATM access.
The integration with popular digital wallets such as Apple Pay, Samsung, and Google Wallet allows for convenient contactless payments. During the launch period, customers can also request a physical card for free, according to Khaleej Times.
The e& money card comes with a unique prepaid card loyalty program, offering one per cent cash rewards on all card spends until the end of 2023. This reward system is typically associated with credit cards. Customers can access these cash rewards through the app, redeeming them in the e& money loyalty catalogue for various deals, including gaming and entertainment vouchers.
Khalifa Al Shamsi, Chief Executive Officer, e& life, said, “The launch of the e& money card marks a significant milestone in our mission to reshape the future of financial services in the UAE. By combining cutting-edge technology, seamless user experiences, and attractive benefits, such as instant digital issuance and cash rewards, we are redefining the way people access and manage their finances. Our aim is to empower individuals from all walks of life, fostering financial inclusion and enabling them to embrace the advantages of a cashless society.”
Commitment to User Satisfaction
e& money’s commitment to ensuring customer satisfaction goes beyond its current services. The company is planning to introduce new card products soon, catering to diverse payment needs and providing an excellent payment experience for daily transactions.
CEO Melike Kara stated, “With the launch of the e& money card, we are reshaping the future of financial services in the UAE. Our aim is to empower all individuals, whether they have a bank account or not, by offering instant access to a rewarding prepaid card with cash benefits. As the first telco-backed issuer in the UAE, we take pride in launching this digital-first card, which will revolutionize the payment landscape and enhance consumers’ digital experience.”
As e& money continues to innovate and expand its offerings, it remains dedicated to delivering customer-centric solutions, ensuring the highest satisfaction for its users.
