UAE-based classifieds giant Dubizzle Group has announced the acquisition of Hatla2ee, one of Egypt’s top automotive portals. This strategic move is set to enhance Dubizzle’s footprint in the region while improving the car buying and selling experience for millions of users. By leveraging Hatla2ee’s market expertise and Dubizzle’s technology-driven ecosystem, the acquisition aims to drive innovation in Egypt’s automotive sector.

Leaders Share Their Vision
Dubizzle Group MENA CEO Haider Khan expressed enthusiasm about the acquisition, stating, “Egypt’s dynamic automotive sector presents immense opportunities. By integrating Hatla2ee’s expertise with our technology-driven ecosystem, we aim to enhance the buying and selling experience for millions of users. We are excited to welcome Hatla2ee to the group and look forward to driving innovation and value in the Egyptian market.”
Meanwhile, Hatla2ee CEO Samy Swellam highlighted the benefits of joining forces with Dubizzle, saying, “Over the years, Hatla2ee has built a strong community of car buyers and sellers, offering a seamless and trusted platform for transactions. Joining Dubizzle Group unlocks new opportunities to enhance our offerings, leverage advanced technology, and provide an even better experience for our users in Egypt. We are excited for this next chapter and the growth that lies ahead.”
Expanding Services and Enhancing User Experience
Hatla2ee offers a wide range of services, including buying and selling new and used cars, car evaluations, financing options, and real-time market pricing insights. Since its founding in 2016, the platform has grown into a trusted name in Egypt’s automotive sector, attracting over 2 million unique monthly visitors across its website and mobile applications.
This acquisition enables Dubizzle Group to enhance Hatla2ee’s capabilities, further strengthening its leadership in the Middle Eastern automotive marketplace. Users can expect enhanced services, greater accessibility, and a seamless experience as the two companies integrate their strengths.