Dubai’s older luxury villas are being transformed into “super-luxury” homes

The infamous “renovate, makeover, customize, and sell” formula is still being used by companies looking to sell ultra-luxury houses to billionaires (even millionaires), as evidenced by Mukesh Ambani’s eye-popping pricing for Dubai villas.
Because right now, there aren’t that many new super-luxury villas that are ready for purchases, and it could be anywhere between one- to three years before a fresh set show up. And billionaires aren’t ready to wait too long.
This is why these days, selling Dh100 million or over properties in Dubai sounds a bit tame. Because buyers such as Ambani, among the world’s richest, are ratcheting up the stakes in the local property market, first by acquiring a Dh280 million home on the Palm earlier in the year and then going for a Dh600 million one just recently, also on the Palm. In between, there was another buyer – identity unknown – who bought a brand new Palm villa for Dh302.5 million from Alpago Properties, who is building a cluster of six super-luxury homes on the Palm’s Frond G. And calling it the ‘Billionaires Row’… The ‘429 percent’ value gain It’s not all happening at the Palm alone. Recently, there was the sale of a mansion at Dubai Hills – fast establishing its credentials as a luxury home hotspot – for Dh205 million. All good, but check out these details.
The mansion – set over 42,000 plus square foot – was initially sold in February for Dh38.78 million (Dh913 per square foot). “When the resale happened recently, the same home fetched Dh205 million (Dh4,824 psf) within a few months,” said Al Msaddi. “The seller went in for a major bespoke customization, and that’s paid off handsomely.”
AHS Properties was launched late 2021 for the specific purpose of carving out ‘real value’ from Dubai’s existing collection of older luxury/super-luxury homes. Owned by Abbas Sajwani, AHS recently completed sales of its initial made-over homes, and in the process making some cool returns. The company wants to build a portfolio of $500 million by year-end, according to its website.
According to one estate agent, “Many owners who sold their villas as the first wave of demand hit in early 2021 would be feeling they have missed out on the mark-ups they would have got if they held back and sold now.
“But holding on would have still required them to invest heavily in topping up, in making their home fit for a millionaire/billionaire. That’s being confident enough to bet on upgrades that could run into the tens of millions of dirhams.”
It was in March 2021 that Dubai’s luxury home market got off to a solid run, and which sure is continuing. At the time, details emerged of a $32.5 million transaction of the ‘One100 Palm’ located on Frond N of the island, with its private cinema, private beach and gourmet kitchens.
It was followed by multiple Dh100 million-plus sales, and then came Ambani’s Dh280 million purchase ahead of this summer.
There is also a Jumeira Bay island property going through its own customization for a potential Dh350 million sale.
The estate agent explained that it was a completely different situation when deal values abruptly increased to Dh600 million. If a seller can transform a luxury villa into a super-luxury house in the shortest amount of time, there are eager purchasers for it.