Dubai’s branded residences market recorded a landmark year in 2025, reaching a total value of USD21.4bn.
The segment now spans 166 developments comprising 51,692 homes, underscoring the emirate’s growing appeal as a global hub for ultra-luxury living. High-value transactions, particularly trophy homes priced above AED100m, played a central role in driving overall market momentum.
Developer activity remained strong throughout the year, with new branded residential launches adding fresh inventory across prime locations.
This steady pipeline reflects sustained confidence in the sector from both developers and international investors, supported by Dubai’s regulatory clarity, lifestyle offering, and continued inflow of high-net-worth individuals.
Transaction volumes and values showed notable resilience, with total deal value rising sharply compared to the previous year. Demand remained concentrated in the upper end of the market, where buyers prioritised brand association, service-led living, and long-term capital preservation over short-term price sensitivity.
Ultra-luxury sales were further boosted by a series of headline-grabbing transactions, including record-setting penthouse deals that reset pricing benchmarks. These landmark sales reinforced Dubai’s position as a destination for global wealth, capable of competing with established luxury residential markets worldwide.
Pricing across branded residences continued to strengthen, with average prices per square foot trending higher year-on-year. The ability of the segment to sustain premium pricing highlights the depth of demand and the perceived value of branded living, particularly in an environment where buyers seek quality, exclusivity, and strong resale potential.
