The retailer offered a 25 per cent discount on a range of products over three days from December 18-20.
Dubai Duty Free has registered sales worth more than Dhs87m worth during its annual promotion to mark its 38th anniversary.
The retailer offered a 25 per cent discount on a range of merchandise over three days from December 18-20.
The 72-hour promotion was also extended to its home delivery customers, which further boosted sales, the airport retailer said in a statement.
Over the three days, a total of 165,924 sales transactions were recorded in-store.
Meanwhile, online sales topped Dhs8.761m ($2.400m) with a total of 7,134 combined orders.
Perfumes were the highest selling category with sales of Dhs23.007m ($6.303m) during the three days, followed by liquor with sales of Dhs10.900m ($2.986m) and watches with sales of Dhs9.950m ($2.726m).
Ticket sales for raffle draws Dubai Duty Free Millennium Millionaire and Finest Surprise combined reached Dhs8.665m ($2.374m), making it the fourth most popular category for the first time, while cosmetics took the fifth spot with sales of Dhs5.676m ($1.555m).
Overall, Dubai Duty Free recorded a 24.51 per cent higher growth compared to the same period last year.
Colm McLoughlin, executive vice-chairman and CEO of Dubai Duty Free said: “We are very happy to see such a great result during our annual anniversary sale, both in-store and online.”
The Dubai Duty Free launched its first-anniversary sale in 2003 and has held the promotion every year since then.
(Except for the headline, this story has not been edited by The Finance World staff and is published from a syndicated feed.)10