The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) has teamed up with Beautiful Destinations to introduce the Beautiful Destinations Academy, Powered by Dubai. This professional development programme is designed to elevate global standards for travel content creation while meeting the tourism industry’s rising demand for skilled marketing talent.
His Excellency Issam Kazim, CEO of DCTCM, expressed pride in the launch, stating:
“The launch of this innovative programme with Beautiful Destinations is a testament to our commitment to fostering creativity, innovation, and excellence in the tourism sector.”
Equipping Creators for a Digital-First Travel Industry
In today’s world, digital content plays a defining role in shaping travel decisions. The new academy focuses on training professionals to craft platform-native, high-impact content that resonates with modern audiences. This initiative also supports the growing need for creators who can influence traveller choices across global social platforms.
By doing so, Dubai strengthens its reputation as a key player in the global creator economy. According to Goldman Sachs, this sector could approach $500 billion by 2027.
Advancing Dubai’s Vision Under the D33 Agenda
The academy is more than a talent programme — it is aligned with the Dubai Economic Agenda, D33. This long-term strategy aims to cement Dubai’s position as the world’s best city to visit, live, and work. The partnership between Visit Dubai and Beautiful Destinations enhances both innovation and global connectivity, reinforcing the city’s status as a leader in modern tourism marketing.
