Bringing Joy and Entertainment to Dubai’s Workforce
du, a leading telecom and digital services provider in the UAE, has partnered with the General Directorate of Residency and Foreigners Affairs (GDRFA) as a Diamond Sponsor for their New Year’s initiative. Focused on Dubai’s blue-collar community, this collaboration underscores du’s commitment to inclusivity and community engagement through entertainment and innovative services.
A Festive Celebration for the Workforce
The New Year’s event organized by GDRFA promises to bring joy and appreciation to the blue-collar workforce. As part of its sponsorship, du will host various entertainment activities, including a live performance by renowned singer Kanika Kapoor. Additionally, lucky attendees will receive free handsets, adding an extra element of excitement to the celebrations.
du is also introducing exclusive offers through its alo service, a Pay as you Go® mobile solution tailored for the UAE’s expatriate labour community. This initiative ensures that affordable and accessible telecom services are available for one of the UAE’s most vital workforce sectors.
Commitment to Community Well-Being
Ahmad Aburahima
Head of Government Relations at du
Ahmad Aburahima, emphasized the company’s dedication to fostering inclusivity:
“Celebrating the New Year alongside GDRFA signals our solidarity and commitment to the well-being and happiness of every community member in the UAE. Our role as a sponsor reflects this shared vision and allows us to give back to those who make significant contributions to our society daily.”
Simplifying Financial Services with du Pay
du’s digital financial services arm, du Pay, is actively supporting the initiative by offering exclusive promotions and interactive activities. Specially designated stands at the event will allow attendees to:
- Download the du Pay app
- Complete their KYC onboarding
- Receive personalized financial training
This effort aligns with du Pay’s mission to make financial services more inclusive, ensuring that individuals can manage their finances more efficiently. By bridging the gap between technology and financial accessibility, du is empowering customers to take control of their financial well-being.
du’s Diamond Sponsorship of GDRFA’s New Year initiative reflects its ongoing commitment to Dubai’s blue-collar community. Through entertainment, special offers, and financial support, du is not only celebrating the New Year but also giving back to the people who contribute significantly to the UAE’s growth.
