Even while conventional jewellery is still in high demand, young customers now choose diamond jewellery and other metals like platinum, silver, rose gold, and white gold, according to gold jewellers in Dubai. According to gold jewellers in Dubai, customers are increasingly favouring customised designs in the wake of the epidemic.
Ramesh Kalyanaraman, executive director of Kalyan Jewellers, claims that the tastes of younger customers for jewellery are always changing because of factors including affordability, simplicity, cultural trends, and the rising acceptance of jewellery that can be worn year-round.
According to Kalyanaraman, this has caused a noticeable shift in customer tastes toward luxury goods like diamonds set with emerald, sapphire, or ruby-studded stones, as well as alternative metals including platinum, silver, rose gold, and white gold. According to Chirag Vora, director of Bafleh Jewellers, there will be a large market for smaller pieces of jewellery in several shades of gold, including rose, yellow, and white, in 2022.
“Tricolour or multicolour gold jewellery is in trend now. People also like a dash of Minakari work,” Vora said. Due to the economy’s recovery and the dramatic rise in visitor arrivals, jewellery sales picked up in 2022, with several merchants reporting double-digit increases in sales. Additionally, they verified that sales of gold jewellery last year approached pre-pandemic levels.
While traditional jewellery is still in demand, according to John Paul Alukkas, general director of worldwide operations for the Joyalukkas Group, there is a trend in consumers’ tastes toward bold designs, particularly among younger consumers. “There is also a preference for diamond jewellery in addition to jewellery with precious stones. Personalised designs are also becoming a vogue. Fine jewellery and fashion jewellery will be the preference in the coming years,” added Alukkas.
One of the most significant trends now in the industry is buyers favouring diamond jewellery over gold jewellery, according to Shamlal Ahamed, Managing Director-International Operations at Malabar Gold & Diamonds. “There has been a steady increase of millennials amongst our customer base, preferring to buy trendy and lightweight jewellery in the lifestyle category as opposed to heavy pieces. Investment in gold has also shot up amongst both young and old investors due to gold continuing its position as a safe-haven investment,” he added. The managing director of Kanz, Anil Dhanak, stated that due to the overwhelming quantity of jewellery merchants in Dubai, customers are spoiled for choice.