The Public Relations and Communications Association MENA (PRCA MENA), the world’s largest PR body, has officially announced Conrad Egbert as its new Head. His extensive experience marks a new chapter for PRCA MENA, focusing on enhancing credibility, ethical standards, and inclusivity within the industry.
Expanding PRCA MENA’s Reach and Offerings
Under Conrad’s leadership, PRCA MENA will broaden its reach by welcoming students and individual members alongside corporate professionals. Moreover, the association stays committed to upholding the highest ethical standards, while additionally providing enhanced access to top-tier training opportunities with global experts. As a result, PRCA MENA continues to position itself as the foremost PR voice in the region.
Conrad Egbert’s Vision for the Future
Conrad Egbert, the new Head of PRCA MENA, expressed his gratitude, stating, “I’m incredibly humbled that PRCA MENA has entrusted me to lead it into the foreseeable future. As a journalist and the founder of E+H, a strategic communications consultancy based in the UAE, I deeply understand both sides of the communications industry.” Furthermore, he highlighted his strong passion for promoting collaboration, inclusivity, and mental well-being within the PR sector.
Renewed Focus on Ethical Standards
Additionally, Melissa Cannon, PRCA International Director, remarked, “Conrad’s appointment signals a renewed focus on strengthening our ethical framework and enhancing the professional development of our members across the MENA region.” She further praised his journalistic integrity and global perspective, emphasizing how crucial they are for guiding PRCA MENA into its next phase of growth.
A Commitment to Excellence
James Hewes, PRCA CEO, commented, “Conrad’s background and commitment to excellence, therefore, make him a brilliant choice to lead PRCA MENA. His approach, which combines a rigorous journalistic mindset with a strong dedication to professional ethics, is particularly noteworthy. Consequently, Hewes is confident that Conrad will bring fresh perspectives and impactful initiatives, thus shaping the future of PR in the region.”
