Visitors can scan the QR code and use the AR feature to ‘see sound’ through the art.
Commercial Bank of Dubai (CBD) is hosting an NFT art exhibition at its digital lab in DIFC. The exhibition is in partnership with a UAE-based NFT artist, Amrita Sethi.
The NFT art exhibition shares the story of how CBD has evolved with the UAE over the last 50 years. The story links the iconic Deira Clock Tower, integral to the logo and identity of CBD, to its landmark head office building. The art emphasises how CBD will continue to lead the way for innovation and back the ambition of present and future generations to ensure long-term sustainable growth for the UAE.
Visitors can scan the QR code embedded in the artwork, after which the augmented reality feature allows them to enjoy and “see sound” through her art. Each physical limited edition artwork will come with its own digital twin NFT, making CBD one of the first banks in the world to have its own NFT.
“We are delighted to celebrate the UAE’s historic Golden Jubilee by hosting a unique NFT art exhibition that speaks about the country’s remarkable rise and achievements in just half a century. Further, I am proud to be able to showcase CBD’s parallel growth over this same period. The UAE has taken great strides in becoming a global technology and innovation hub. CBD has supported, and will continue to support, the UAE on this journey,” said CBD CEO Bernd van Linder.
“In the last couple of years, the market for NFTs has grown significantly and many artists across the world are utilising the power of technology to showcase their passion. We are proud to be able to provide a platform to showcase one of the UAE’s finest artists at our Digital Lab and to provide art lovers, technology enthusiasts, and the wider community a one-of-a-kind chance to experience the NFT technology,” he added.
(Except for the headline, this story has not been edited by The Finance World staff and is published from a syndicated feed.)
