Middle East’s flagship event to unveil the future of content creation and media and entertainment market as it is projected to reach USD 42.72 billion in 2024
Dubai, UAE – March 29, 2024: CABSAT, the Middle East’s flagship event for content, broadcast, satellite, media, and entertainment, will celebrate its 30th anniversary. Its highly anticipated return to the Dubai World Trade Centre is scheduled from May 21 till 23, 2024. Also returning is the second edition of the co-located event Integrate Middle East. It serves as the leading forum and sourcing platform for the global Pro AV and media technology community. The event connects industry leaders with integrated solution buyers from various sectors including education, media, entertainment, hospitality, retail, and communication.
Since its inception, CABSAT has evolved over the years to align with the latest trends and technologies in the MEASA region. Organized by the Dubai World Trade Centre in partnership with key stakeholders from the MEASA media industry. It features insightful presentations, panel discussions, workshops, product demonstrations, and technology master classes. Additionally, it fosters a diverse culture of knowledge sharing.
The Middle East leads the future of content creation
By 2024, the Middle East’s media and entertainment market is projected to reach USD 42.72 billion and is expected to grow at a CAGR of 9.41 per cent, reaching USD 66.99 billion by 2029[i]. The region retains its position as a leading destination for filmed content, broadcast, and satellite industries. It is undergoing a significant transformation from a content consumption market to a content creation hub. CABSAT 2024 will unveil the future of content creation and distribution, serving as a platform for the global media, entertainment, and technology industry, attracting over 120 countries.
This year’s event, featuring the return of the Content Congress, is poised to offer an exceptional platform. It provides opportunities to explore and provide insights on the evolving media landscape. The SATEXPO Summit, a lead distributor, facilitates innovation within the satellite and space community, offering opportunities to form strategic partnerships. NextGen Content enables screening of unreleased content, providing a platform for the region’s best content creators, distributors, and investors. It also offers exclusive spaces for engagement, discussion, and innovation within the creator economy and sustainable space exploitation.
Integrate ME plays crucial role in market growth
After its successful premiere in 2023, Integrate Middle East will once again unite Pro AV and system integration tech leaders. It will attract buyers from various sectors throughout the MENA region. The event will highlight the expedited development of the Pro AV market. Analysts project it to reach USD 396.41 million by 2028, with a CAGR of 8.61 percent from 2024 to 2028[ii]. The several factors that have played a crucial role in the market’s growth include the increased use of digital signage and the rise in popularity of e-learning. Additionally, advances in technology, as mentioned in the Technavio Pro AV Market Analysis, have contributed to this growth. Integrate Middle East will also illuminate advancements in the global smart buildings market. Market Research Future estimates this market to increase from USD 96 billion in 2023 to USD 408 billion by 2030.[iii]
Once again, the Integrate Middle East Summit will discuss key topics such as innovation utilization and the metaverse. Additionally, it will cover the future of work, business-critical digital signage, smart buildings, and sustainable design. These discussions are specifically aligned with the agenda of the Pro AV industry. Attendees will have the opportunity to gain insights from world-class speakers and industry specialists, making the most of valuable networking opportunities.
Collaborative Opportunities and Celebrating Milestones
Importantly, CABSAT’s collaboration with Integrate Middle East provides a platform for attendees and exhibitors to access emerging business opportunities. Correspondingly, this spans across education, media, entertainment, hospitality, retail, and communication sectors, along with corporate, events, and real estate industries.
Abhishek Ganapathy, Director, the Dubai World Trade Centre, said: “We are delighted to be hosting the 30th edition of CABSAT 2024, which will coincide with the second edition of Integrate Middle East, offering a unique platform that brings together leaders in content, broadcast, satellite, media, and entertainment sectors. This event has successfully drawn participants from various sectors, including retail, hospitality, healthcare, education, media, and governments across the MENA region. We anticipate that this collaboration will open newer avenues for technology leaders and integrated solution buyers to explore emerging markets trends.”
Indeed, CABSAT, with a three-decade history, remains a cornerstone event for the MEASA region’s media, content, and digital markets, fostering collaboration and innovation. As the event celebrates its 30th anniversary, it aims to shape the future of content creation and distribution. Industry leaders and stakeholders will collaborate to accomplish this.
