Bridgestone MEA, a global leader in tires and sustainable mobility solutions, showcased the future of fleet management in the Middle East at the Fleet and Mobility Summit. The event brought together industry experts to discuss critical topics such as sustainability, digital transformation, and the evolving urban mobility landscape.
Digital Transformation
The Middle East is accelerating its efforts to capitalize on global industry trends, particularly in sustainability and digitalization, by leveraging its robust infrastructure. Bridgestone MEA emphasized the region’s potential and commitment to advancing fleet management.
Saeid Alkari, Product Engineer Digital Solution at Bridgestone Middle East and Africa FZE, presented a session titled “Transforming Operations and Customer Satisfaction Through Telematics.” He highlighted the challenges in the fleet market and the numerous advantages telematics offers, including Bridgestone’s fleet management solution, Webfleet.
Jacques Fourie, President of Bridgestone Middle East and Africa, stressed the importance of digital transformation in the Heavy-Duty Vehicle (HDV) industry and transportation companies. “It is vital for organizations to leverage digitalization to stay updated with evolving landscapes. The HDV industry must harness technological innovations to enhance operational efficiency and reduce carbon footprint. Bridgestone’s Webfleet helps customers cut fuel costs, lower emissions, and drive sustainability by ensuring seamless fleet operations,” Fourie said.
Data-Driven Fleet Optimization
In a panel discussion titled “Mobility in Focus: Leveraging Data for Fleet Optimization,” Berk Berksoy, Fleet Solutions, OE, and Retread Manager at Bridgestone MEA, explored the transformative power of data analytics. The session discussed recent advancements and challenges in using data for optimal operational effectiveness, focusing on AI and IoT in predictive maintenance, and the role of predictive analytics.
Berksoy emphasized the importance of data in managing fleets and developing new generations of tires and vehicles. Bridgestone is addressing issues such as inadequate EV infrastructure through strategic collaborations and its data-driven fleet management solution, aiming to improve corporate productivity and assist fleet managers.
Bridgestone’s participation in the Fleet and Mobility Summit 2024 marks a significant step in its efforts to shape the future of the mobility sector using advanced technological innovations. Alkari’s participation underscored Bridgestone’s dedication to promoting sustainability in the automotive industry and meeting the goals outlined in its E8 Commitment.
