Bolt, a global leader in the ride-hailing industry, marks its entrance into the UAE market on December 2, 2024, aligning its launch with the nation’s 53rd National Day, Eid Al Etihad. This symbolic day celebrates the UAE’s unity, progress, and commitment to top-tier services, reflecting Bolt’s dedication to enhancing transportation options and technological innovation in the region.
Bolt’s arrival underscores the company’s commitment to supporting Dubai’s strategic goal of transitioning 80% of taxi trips to e-hailing in the coming years. The platform offers a user-friendly app that allows passengers to effortlessly book rides, monitor their driver’s location, and complete transactions directly from their smartphones. With this seamless integration, Bolt aims to provide reliable, efficient, and sustainable transport solutions to residents and visitors alike.
Diverse and Inclusive Mobility Options
Initially, UAE users will have access to a range of services, including Bolt standard rides, Bolt XL for larger groups, and premium rides through Bolt Premium. These services cater to diverse preferences and needs. In the next phase, the app will incorporate taxi services, creating a comprehensive and versatile mobility ecosystem that meets the demands of the UAE’s fast-paced environment. The company envisions future expansion across other emirates and across service categories such as delivery, e-scooter rentals, and car hire.
Enhancing Urban Connectivity and Sustainability
Bolt’s mission emphasizes the shift from car ownership to shared mobility, addressing congestion, reducing traffic, and curbing air pollution. The goal is to contribute to the reimagining of urban spaces by moving away from car-centric infrastructure to more people-friendly, sustainable environments. Bolt’s entry into the UAE aims to foster connectivity and elevate the city’s transportation network.
Mansoor Alfalasi, CEO of Dubai Taxi Company, expressed his enthusiasm for Bolt’s launch: “Since its announcement in October, we’re excited to see Bolt’s operations begin. With Dubai’s continuous influx of visitors, the need for efficient transportation is paramount. Bolt’s arrival will provide more mobility options for the community, ensuring ease of travel and integrating various solutions like cars, taxis, and micro-mobility services.”
Alfalasi added, “The initial fleet will include limousines listed by reputable fleet partners, including DTC vehicles. This will meet the growing demand for both affordable and luxury options. Future plans involve adding taxi services to the app and expanding into other emirates, with potential services like delivery, e-scooters, and car rentals.”
A Vision Aligned with Progress
Eduard Suchánek, Regional Manager for the Middle East & North Africa, shared: “Launching Bolt in the UAE on the 53rd National Day symbolizes our commitment to the nation’s growth and innovation. This milestone follows our successful expansions in Saudi Arabia and Egypt, and Dubai’s strategic positioning offers a prime opportunity for growth. We’re eager to bring our user-focused service, transparent pricing, reduced wait times, and comprehensive safety features to the region.”
Bolt’s core philosophy centers around creating cities designed for people, not cars. The company aims to counteract the traditional urban focus on cars, which has often led to traffic congestion, pollution, and a shift away from public spaces. “We are excited to introduce our innovative approach to mobility, emphasizing customer-centric service that prioritizes safety and efficiency,” Suchánek concluded.
Commitment to Safety and Customer Satisfaction
Bolt prioritizes the safety and comfort of its users, ensuring all drivers undergo thorough background checks and professional training. The app includes advanced safety features such as in-app emergency assistance, real-time trip tracking, speech-to-text for trip recording, and instant reporting for any incidents, ensuring a secure and reliable experience for both riders and drivers.
