Binghatti Properties, a prominent real estate development firm in Dubai, and the luxury automotive company Mercedes-Benz have revealed the introduction of an innovative project known as Mercedes-Benz Places | Binghatti.
This collaboration integrates the domains of real estate and automotive prowess, with the objective of establishing unprecedented standards in luxury design and living, as indicated in a statement released by Binghatti Properties on Wednesday.
The real estate project will be located in the central area of Dubai’s Downtown, encompassed by notable landmarks like the Dubai Mall. It will offer stunning views of the iconic Burj Khalifa.
Dubai Unveils Luxury Residences: Mercedes-Benz Places | Binghatti
Soaring to a height of 341 meters and spanning 65 storeys, Mercedes-Benz Places in Dubai is poised to become a masterpiece that will redefine the skyline of Downtown.
Muhammad BinGhatti, CEO of Binghatti, expressed profound excitement about collaborating with the iconic name of Mercedes-Benz to develop the world’s first Mercedes-Benz branded luxury residence. Described as more than just a real estate development, Mercedes-Benz Places in Dubai will prioritize community and mobility, setting a new benchmark for intelligent living.
The partnership between Binghatti and Mercedes-Benz, in the works for over a year, has focused on a customer-centric approach, addressing the needs of future residents. Drawing inspiration from Mercedes-Benz’s design philosophy of Sensual Purity, the project’s architecture seeks to create timeless and beautiful spaces, offering a sanctuary of serenity and purity.
By integrating smart home technologies with intelligent mobility solutions, Mercedes-Benz Places Dubai aims to redefine comfort and convenience in modern living spaces, according to Arabian Business.
Britta Seeger, Member of the Board of Management at Mercedes-Benz Group AG, Marketing & Sales, commented, “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. Binghatti, with their extensive experience in real estate development, is the ideal partner for us. Our goal with our first branded, real estate residential tower is to create desirable grounds that embody our brand’s DNA and provide our customers with a place to arrive, unwind, and call home.”