Bajaj Finserv Direct Ltd, a subsidiary of Bajaj Finserv Ltd, has launched its technology services hub at the Dubai International Financial Centre (DIFC). This strategic move marks the company’s entry into the Middle East market, focusing on catering to the GCC and larger regional market. The region is experiencing a surge in digital technology spending, projected to reach $20 billion by 2026.
The launch aligns with the UAE’s ambitious Digital Economy Strategy, aiming to double the digital economy’s contribution to GDP. Bajaj Technology Services will leverage its expertise in custom applications, data engineering, cloud services, and digital agency to accelerate the digital transformation of businesses in the region.
Sanjiv Bajaj, Chairman and Managing Director of Bajaj Finserv, highlighted the UAE’s visionary leadership and digital agenda as key factors for choosing the location. The technology hub will focus on developing solutions for major sectors, including financial services, retail, e-commerce, and government enterprises.
Ashish Panchal, CEO of Bajaj Finserv Direct, emphasized the importance of capital inflows, rapid growth of entrepreneurial ventures, and the availability of quality talent in boosting UAE’s economic activity. The new hub aims to make significant contributions to the digital landscape, ensuring compliance with data privacy, customer consent, and infosec requirements in third-party integrations and distribution partnerships.
The establishment of this hub represents a significant milestone for Bajaj Technology Services, which aims to develop scalable solutions and build long-lasting partnerships within the UAE’s vibrant market.
