Swiss-Belhotel International has begun an aggressive expansion strategy throughout Europe, the Middle East, and Africa, thanks to strong owner and investor interest (EMEA).
The company, which operates more than 125 hotels, resorts, and projects in 19 countries around the world, revealed ambitions to increase its footprint in the region by 2025 at the Arabian Travel Market.
With the return of travel, Laurent A. Voivenel, senior vice-president for operations and development, EMEA and India, noted that owner and investor trust is growing.
“Following our development plan, we’ve set an ambitious goal of tripling our portfolio in the EMEA region in the next three years,” Laurent explained. “We’re making tremendous progress in that direction, with several fascinating projects under negotiation.”
Africa, he said, appears to be quite promising, with a lot of promise for “our different brands.” Furthermore, we are entering the European market with an unrivalled deal for owners and investors, and we are seeing a lot of interest.
Laurent attributed this exceptional trend to the Swiss-Belhotel branded properties’ ability to maintain high rankings even throughout Covid-19’s uncertain times. At the height of the epidemic, the company opened three new properties and turned them profitable in record time.
“We not only made it through the ordeal, but we also gave our owners the outcomes they wanted.” We make it easy for owners to collaborate with us by offering a compelling ‘win-win’ value proposition.”
