The rebranding represents a transformative vision for the next 50 years of global healthcare collaboration and innovation.
The name World Health Expo (WHX) unifies Informa’s healthcare events globally to enhance connections and partnerships under a single brand.
A New Era for Global Healthcare Collaboration
Arab Health, the Middle East’s largest healthcare event and congress since 1975, has officially rebranded as World Health Expo Dubai (WHX Dubai).
The announcement was made on the second day of its 50th-anniversary edition, marking a strategic shift towards global healthcare collaboration and innovation. This transformation underscores Dubai’s growing prominence as a leading hub for medical advancements, bringing together key stakeholders from around the world.
“For half a century, Arab Health has been instrumental in shaping healthcare connections in the region, evolving from just 40 exhibitors in its inaugural year to welcoming over 60,000 healthcare professionals annually,” the official statement noted.
Strengthening Global Connections Under One Brand
The WHX branding consolidates Informa’s healthcare events worldwide, enhancing industry ties and global engagement. The transition aligns with a broader vision to unify healthcare professionals, governments, and businesses under a single platform, fostering collaboration across borders.
Peter Hall, President – Middle East, India, Turkiye, and Africa, Informa Markets, emphasized the significance of this transformation:
“The rebrand to WHX Dubai represents the evolution of Arab Health into a global catalyst for healthcare transformation.”
WHX Dubai will extend its reach, connecting over half a million healthcare professionals across nine countries and four continents. This strategic move reflects the increasing importance of international partnerships in driving medical innovation and technological advancements.
Continuing Legacy with a Global Outlook
The event’s transformation also strengthens its role in shaping the future of healthcare, aligning with Dubai’s commitment to pioneering medical advancements and fostering innovation.
Arab Health 2025, now operating under the WHX Dubai identity, will continue to host leading healthcare experts, policymakers, and innovators. The event runs until Thursday, January 30, with the backing of major government entities, including:
- UAE Ministry of Health and Prevention
- Dubai Health Authority
- Department of Health – Abu Dhabi
- Dubai Healthcare City Authority
With this rebranding, WHX Dubai is set to redefine healthcare networking, paving the way for a new era of global medical collaboration and innovation.