Amazon has launched its first logistics warehouse in Abu Dhabi as the company seeks to expand its share of the UAE’s USD 9 billion e-commerce industry.
Developed in collaboration with the Abu Dhabi Investment Office (Adio), the facility – which Amazon designates as a fulfilment centre – is designed to support entrepreneurs and small to medium-sized businesses (SMEs) in reaching customers across the UAE.
Situated within Khalifa Economic Zones Abu Dhabi (Kezad), the centre offers storage space for up to 8 million products.
According to Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa and Turkey, the centre will equip local businesses with essential infrastructure and tools while enhancing customer experience.
Amazon first entered the UAE in 2017 through its acquisition of Souq.com, the country’s leading homegrown online retailer at the time.
That same year, Noon.com was launched by a consortium led by Mohamed Alabbar, the founder of Emaar, the developer behind Dubai Mall and Burj Khalifa.
Amazon’s latest investment coincides with the rapid expansion of the UAE’s e-commerce sector, which reached about USD 8 billion in early 2025, double its size since the pandemic in 2020. The market is projected to grow further, hitting around USD 9 billion by year-end.
The sector’s rapid growth has significantly increased demand for warehouse facilities across the UAE.
Constrained supply has driven rental prices upward, with warehouse rates in Abu Dhabi climbing 22 percent year-on-year to AED 470 per square metre in Q2 2025, according to JLL.
Premium zones such as Kezad have recorded even higher average rents of around AED 500 per square metre.
