Chairman at Sterling Perfumes Industries
Ali Asgar Fakhruddin, Chairman of Sterling Perfumes Industries, stands as a prominent figure in the fragrance and beauty industry, recognised among the esteemed recipients of the Divya Chakra award. With a career spanning four decades, his visionary leadership has left a profound economic impact that resonates far beyond his remarkable journey.
Having dedicated 27 years to the family business within Fakhruddin Holdings, Ali Asgar Fakhruddin has significantly contributed to its development and global success. His strategic prowess and hands-on approach have propelled the organisation to greater heights, particularly overseeing the operations of Sterling Parfums, Premier Cosmetics, and Premier Plastics.
Under his leadership, Sterling Perfumes Industries has emerged as a notable player in the Middle East’s fragrance market, renowned for its extensive range of beauty products, including esteemed brands such as Cosmo, Cornell’s Wellness, Bioluxe, Estiara Passion, and non-alcoholic French Oriental fragrances.
Ali Asgar Fakhruddin acknowledges the pivotal role of the UAE in fostering the business’ expertise and reach. He highlights the country’s strong economy, conducive business environment, liberal trade policies, friendly taxation, and robust infrastructure as catalysts for growth. The strategic geographical location facilitates the efficient import of raw materials and export of final products, enabling the company’s seamless global outreach.
Ali Asgar Fakhruddin’s Excellence in Fragrance & Beauty Industry
Sterling Perfumes Industries’ annual production capacity of 120 million pieces across beauty and personal care underscores its substantial economic contribution. Operating manufacturing facilities compliant with Halal, and FDA certifications reflects their commitment to rigorous quality standards, ensuring top-tier products for global consumers.
Ali Asgar Fakhruddin’s industry recognition further amplifies the economic impact of Sterling Perfumes Industries. His accolades, including the ‘Lifetime Achievement Award’ and multiple wins in categories such as ‘Independent Retailer of the Year’ and ‘Luxury Packaging of the Year’ at prestigious ceremonies like the Beautyworld Middle East Awards, signify the brand’s excellence and market prominence.
His emphasis on quality, innovation, and global perspective has fortified Sterling Perfumes Industries’ enduring relationships with suppliers and partners, fostering trust and longevity in business associations. Fakhruddin’s forward-thinking approach and commitment to transferring knowledge to future generations signify his vision for a lasting heritage of quality and value in the industry.
Ali Asgar Fakhruddin’s legacy epitomises quality, luxury, and accessibility in the fragrance and beauty sector. His influence extends beyond achievements, marking an enduring legacy that inspires generations.
