- In another regional first, Ras Al Khaimah’s leading lifestyle developer will be present throughout the month of August at Harrods, the world’s leading luxury department store, showcasing its prestigious portfolio of developments to UK and GCC residents and visitors
- This activation further cements Al Hamra’s strategic approach of connecting with key markets and enhancing demand for its exclusive, luxury properties in Ras Al Khaimah
Al Hamra’s Strategic Global Outreach
Ras Al Khaimah, United Arab Emirates, 5 August 2024: Al Hamra, a pioneering lifestyle developer and real estate investment company in Ras Al Khaimah, will be targeting UK and GCC investors and residents via a special activation in London at the world’s leading luxury department store, Harrods.
Exclusive Activation at Harrods
In a first for a regional developer, and running for the whole month of August, Al Hamra will have a stand on Harrods’ fifth floor showcasing the exclusive luxury living options at a range of recently launched premium and ultra luxury residential properties to potential investors.
Part of a wider initiative to connect with target audiences in key locations, Al Hamra’s Harrods activation will allow the potential investors to explore Destination Al Hamra in Ras Al Khaimah and the premium lifestyle it offers.
Showcasing Premier Luxury Developments
Al Hamra is showcasing an exciting pipeline of projects to Harrods visitors, including the Waldorf Astoria Residences Ras Al Khaimah – the emirate’s most prestigious address. Comprising 43 ultra-luxury residences, penthouses, sky palaces and villas, the development promises unparalleled living experiences with palatial interiors and unrestricted views of the Arabian Gulf and the region’s first integrated gaming resort – The Wynn Al Marjan Island.
Al Hamra Waterfront, another premium residential project located on the shores of the Royal Yacht Club of Ras Al Khaimah, offers 622 apartments, 19 townhouses and a range of world-class leisure and recreational amenities across five residential towers.
Ras Al Khaimah: A Thriving Investment Destination
With superb travel links and a business-friendly environment for investors and entrepreneurs, Ras Al Khaimah’s property values are continuing to rise steadily. Demand is at an all-time high, driven by sophisticated investors from a range of nationalities who are choosing the Emirates as a place in which to live, work, play and invest.
Additionally, the World Bank’s global survey in 2019 ranked Ras Al Khaimah 30th for ease of doing business among 190 economies. Additionally, worldwide interest has surged as a direct result of the recent announcement of the UAE’s first fully integrated casino resort coming soon to Ras Al Khaimah. Moreover, this excitement has been further amplified by the fact that, in tandem, a raft of leading global hospitality brands and branded residences are also planning new properties in the emirate. Consequently, these concurrent developments significantly enhance Ras Al Khaimah’s appeal as a premier destination for investment and luxury living. Furthermore, the combined effect of these factors underscores the emirate’s growing prominence on the global stage. Notably, these developments contribute to the growing appeal of Ras Al Khaimah as a premier destination for investment and luxury living.”
Innovative Marketing Strategies
Benoy Kurien, Group CEO of Al Hamra, said: “We continually seek new and innovative ways to directly communicate with investors and buyers in our key markets, and we are delighted to partner with Harrods – a brand that shares our values of premium excellence – on this first-of-its-kind activation for Al Hamra. The Al Hamra team will be present on the ground in the heart of London for the entire month of August, highlighting its ultra luxury and premium residential projects and the destination’s unparalleled waterfront lifestyle offering to potential new investors.
Al Hamra’s Vision for the Future
“The United Kingdom is one of Al Hamra’s primary target markets, and a majority of residents and investors across Al Hamra’s extensive residential portfolio are from the UK and Europe. Our expertise in delivering innovative lifestyle experiences and products in Ras Al Khaimah, combined with the Emirate’s visionary approach, has created an array of premium real estate opportunities.
“Attracted to Al Hamra’s luxurious waterfront lifestyle, these developments offer a wide range of amenities for residents and tourists alike, and allied with Ras Al Khaimah’s tax-free, business-friendly environment, we have seen high levels of demand from this all-important market and look forward to welcoming visitors to our pop up.”
The Al Hamra will launch the Harrods activation under its strategic five-year plan, which outlines several targets between 2023 and 2027. Notably, this plan focuses on diversifying revenue streams. In addition, it aims to expand services while simultaneously leveraging existing assets to create new and sustained opportunities for growth. Specifically, the strategy employs a three-pronged approach that emphasizes hospitality, retail, and real estate, bringing these sectors to the forefront of the company’s development initiatives.
