Dubai, UAE — Adyen, a global payments company, has announced a strategic partnership with Noon, the leading e-commerce platform in the Middle East. This collaboration aims to enhance payment solutions for merchants and customers across the UAE, KSA, and Egypt.
Noon, established in 2017, has rapidly evolved into a comprehensive digital ecosystem, catering to local shoppers and businesses. The platform developed Noon Payments to address its own payment needs and is now integrating Adyen’s advanced payment solutions to further enhance its capabilities.
Sander Maertens, Head of Middle East at Adyen, expressed excitement about the partnership, stating, “We are proud to empower Noon’s ambitions. It’s a pleasure to work with local businesses that have shaped the e-commerce landscape in the MENA region. Our goal is to provide Noon with a seamless payment platform that not only meets the current needs of merchants and customers but also anticipates future challenges and opportunities in the rapidly evolving digital economy.”
Mosam Gadia, SVP, Payments at Noon, highlighted the benefits of the collaboration, noting that Adyen’s global capabilities will significantly amplify the payment experience for both merchants and customers. “Noon has rapidly built deep native capabilities on payments to bring the best payment experiences to the market here in the Middle East. We are now onboarding Adyen to help us take our efforts to the next level,” Gadia said.
Key Features of the Partnership:
- Comprehensive Suite of Services: Adyen’s platform offers point-of-sale solutions, advanced 3D secure and risk configurations, and shopper insights.
- Enhanced Customer Experience: The partnership aims to streamline payment processes, reduce fraud, and provide valuable customer insights.
- E-commerce Innovations: By combining Adyen’s global experience with Noon’s local market knowledge, the partnership aims to drive significant growth and innovation in the region’s digital economy.
This collaboration is expected to significantly boost e-commerce innovations across the Middle East, providing a more secure and efficient shopping experience and enabling businesses to better understand and cater to consumer needs.
