The collective brand value of the UAE’s top 50 companies has surged by 22 per cent year-on-year, reaching USD 88.5 billion, as per the newly released Brand Finance UAE 50 report.
The annual index underlines the rising influence and competitive strength of leading Emirati companies, with key contributions from the energy, telecommunications, aviation, and real estate sectors.
ADNOC Retains Top Position as UAE’s Strongest Brand
National energy giant ADNOC continues to lead as the UAE’s most valuable brand for the seventh year in a row, posting a 25 per cent rise in brand value to USD 19 billion.
It also achieved the highest Brand Strength Index (BSI) score nationally—87.9 out of 100—attributed to several strategic developments under CEO Dr. Sultan Al Jaber, including the introduction of XRG, significant global energy investments, and pioneering use of artificial intelligence in the sector.
Telecommunications and technology group e& recorded a remarkable 701 per cent rise in brand value to USD 15.3 billion, moving up nine places to become the UAE’s second most valuable brand.
This exceptional growth places e& as the fastest-growing brand not only in the UAE and wider Middle East, but also on a global scale.
The result follows a transformative three-year rebranding initiative, consolidating the former Etisalat brand under the unified e& identity.
Global partnerships—such as a 15-year agreement with Manchester City FC and its role as founding sponsor of the Formula 1 Etihad Airways Abu Dhabi Grand Prix—have significantly boosted its international presence.
