ADMO has declared the signing of a conclusive contract to purchase the fast-developing luxury lifestyle conglomerate, CE LA VI.
This calculated step underscores ADMO’s intensified commitment to constructing a varied collection of luxury, lifestyle, F&B, and entertainment labels, considerably broadening its global lifestyle impact towards the eastern region.
Petros Stathis, Vice Chairman of ADMO, said: “This acquisition is not just a strategic move to expand globally, but a bold statement of our vision and pace to identify and invest in brands that have a distinct market presence and transform them into world leading brands.
ADMO buys CE LA VI
“This acquisition not only expands ADMO’s global lifestyle presence to the east, but also underscores our focus on building and nurturing a portfolio of world-dominating lifestyle brands.”
“CE LA VI, with its unique brand essence and significant presence in key global markets, is a testament to our commitment and a valuable addition to our ever-evolving portfolio.”
This acquisition aligns with the national tourism strategy of the United Arab Emirates, which seeks to draw in 40 million hotel guests by 2031 and secure AED100B ($27.2B) in tourism investments.
ADMO’s Latest Move: Expanding and Diversifying
CE LA VI, meaning “This is Life” in French, originally opened its doors in Southeast Asia. Taking inspiration from the area’s abundant artistic heritage, the brand has deep connections with the artistic influences found in Southeast Asia, including art, carvings, paintings, and temples.
Over time, it has expanded and now maintains a presence in key cities such as Singapore, Dubai, Tokyo, and Taipei. Its exceptional multi-concept dining and entertainment offerings in iconic locations continue to draw in visitors from around the world in search of extraordinary and memorable experiences.
In 2022, ADMO was unveiled with the objective of curating a collection of premier luxury and lifestyle brands, starting with the acquisition of Nammos Group, according to Arabian Business.
Both entities remain dedicated to exploring global investment opportunities, with ambitions to create a prominent platform for lifestyle, luxury, hospitality, and entertainment projects.
ADMO is a joint venture between Alpha Dhabi Holding and Monterock International Limited.
