Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and the UAE Media Council, launched the Media Experts initiative during a ceremony in Dubai. The initiative, featuring advisory committees under the National Media Office, aims to provide strategic insights and innovative ideas to align with the leadership’s vision of making media a vital partner in sustainable development.
The initiative emphasises the National Media Office’s goal to enhance media’s role in promoting awareness and creating content that meets professional standards, addressing national and societal priorities. It also reflects the office’s dedication to leveraging expertise from various sectors to advance the UAE’s media industry.
At the event, Abdulla Al Hamed welcomed media professionals and highlighted the importance of fostering communication with talented individuals to benefit from their expertise. He reiterated the office’s commitment to involving media practitioners in developing strategies to boost media sector performance and nurture talent capable of adapting to rapid global advancements.
Dr. Jamal Al Kaabi, Director-General of the National Media Office, explained the structure and functions of the advisory committees, which will support office projects by reviewing policies, practices, and media content. These committees will also offer recommendations to enhance media’s contribution to the national economy.
The initiative includes five advisory committees focusing on digital media, radio and television, print media, television, film and theatre production, and media affairs.