Name: Farah Zafar
Designation: Co-Founder and CEO
Company: Lyvely
Farah Zafar is a trailblazing entrepreneur and corporate executive redefining the future of technology, finance, and social media. She is the Co-Founder and CEO of Lyvely, a UAE-born platform revolutionizing the creator and gig economy by merging video calls, social media, and e-commerce into a seamless, integrated ecosystem. Powered by its native LVLY Token, Lyvely enables creators to monetize authentically, gamify engagement, and build meaningful communities around their content. The platform has been widely recognized as “Social Platform of the Year,” while Farah herself received the prestigious “Innovator” award from Mastercard Women SME Leaders.
In addition to Lyvely, Farah serves as Managing Director and Chief Legal Officer of Phoenix Group, where she led the company’s historic IPO on the Abu Dhabi Securities Exchange in 2023, making Phoenix the first privately-owned crypto mining and blockchain entity to list in the Middle East. Phoenix is now a leading global bitcoin miner, with operations spanning mining, hosting, trading, investment, and a recent pivot into AI-driven initiatives and strategic technology ventures.
Farah’s career also includes high-impact roles at Saudi Arabia’s Public Investment Fund (PIF) and Dubai Holding, where she drove transformative initiatives for the GCC’s investment and digital landscapes, working directly for the Ruler of Dubai and the Crown Prince of Saudi Arabia. Today, she is celebrated as both a visionary founder and a Rockstar CEO, inspiring the next generation of innovators.
Her mission is bold: to elevate humanity by helping people turn passion into prosperity through Lyvely’s platform, empowering millions to dream bigger, monetize their online presence, and succeed on their own terms and champion inclusive, tech-driven entrepreneurship globally.
