Name: Avinash Babur
Designation: Founder and CEO
Company: InsuranceMarket.ae
Avinash Babur is the Founder and CEO of InsuranceMarket.ae, the UAE’s largest and most trusted digital insurance platform serving over 200,000 policyholders in 2023. Since establishing the company in 2010, Babur has spearheaded a digital transformation in the insurance industry, creating innovative solutions such as Alfred, the brand mascot symbolising trust and reliability, and myAlfred, a customer rewards platform. His visionary leadership has significantly enhanced customer engagement by streamlining insurance processes from policy selection to claims management, setting new standards for service excellence across the region.
His most notable innovation is the creation of Alfred, the beloved brand mascot that has become synonymous with trust and reliability in UAE insurance. This strategic branding initiative, combined with the development of myAlfred, a comprehensive customer rewards platform, has significantly enhanced customer loyalty and market penetration, and expanded partnerships across the GCC and beyond.
