Emirates NBD has marked the first anniversary of its zero-transaction-fee trading initiative for UAE-listed equities, achieving more than AED 5 billion in customer trades via its award-winning digital wealth platform, ENBD X.
Launched on 26th August 2024, the service allows commission-free trading on the Dubai Financial Market (DFM), Abu Dhabi Securities Exchange (ADX) and Nasdaq Dubai, providing access to over 150 local equities. Since launch, more than 300,000 zero-fee trades have been executed.
Enhancing Access to UAE Capital Markets
ENBD X integrates banking, investment, and advisory services into one digital platform. The app offers real-time trading, customisable price alerts, and instant onboarding, enabling investors to react quickly to market opportunities. The initiative supports the UAE’s We the UAE 2031 strategy by promoting financial inclusion and deepening capital market participation.
Driving Economic Growth and Inclusion
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said the initiative has transformed how customers invest, attracting first-time investors, young professionals, and everyday savers.
“We are proud to offer an accessible, transparent, and affordable platform that supports local businesses while contributing to the long-term growth of the UAE economy,” he said.
Expanding Investment Opportunities
The zero-fee trading follows Emirates NBD’s earlier launch of fractional bonds on ENBD X, underscoring the bank’s commitment to broadening access to financial markets. The initiative reflects a wider push to position the UAE as a leading investment hub in the region.
