SENEN, the global AI and data consultancy driving human-centric digital transformations, featured as the ‘Powered By’ Partner of Dubai AI Festival, held on 23–24 April at Madinat Jumeirah, under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, and Minister of Defence, UAE.
As part of Dubai AI Week, the Festival welcomed 10,000+ business leaders, 500+ global investors, 100+ speakers, and over 100 exhibitors from more than 100 countries. With 250+ AI solutions showcased and 50+ sessions featuring global policymakers, AI pioneers, start-up founders, and industry experts, the Festival set the stage for the next revolution in AI.
Marking its entry into the UAE market, SENEN joined the Festival as the ‘Powered By’ Partner to bring its global expertise in data and AI to the region. With operations across Canada, the USA, the UK, Europe, and Asia, SENEN works with Fortune 500 companies and governments to solve complex problems through people-centric, data-driven strategies. Now, the company is looking to collaborate with the Government of Dubai and the wider UAE to strengthen the country’s position as a hub for AI excellence.
Reinforcing this commitment, SENEN had a constructive discussion about Dubai AI festival collaboration at DIFC Innovation Hub followed by a photo session. All those efforts will foster and accelerate innovation and co-create AI solutions tailored to the region’s digital ambitions.
At the Festival, SENEN played a central role in shaping the Festival’s strategic direction, advocating resilient, scalable AI deployment; value-driven decision-making; and responsible innovation. The firm led keynote discussions, shared expert insights, and spotlighted its work across sectors, focusing on applying AI for real-world impact in both public and private domains.
From AI strategy to implementation and next-gen innovation, SENEN supports clients across their transformation journey — helping regions and organisations accelerate advancement through actionable, human-led models. By partnering with the Festival, SENEN reaffirmed its commitment to contributing to the region’s rapidly growing AI ecosystem and fostering long-term collaboration with key stakeholders in the Middle East.
“AI initiatives fail because they are centered around technology and not on people,” said Ronnie Sheth, CEO of SENEN Group. She continued, “The most successful data and AI implementations take into account human needs first — customers, employees, partners, and communities — and align technology to either fill a capability void or augment human efficiency and scale. As Dubai continues its journey to become a global AI capital, SENEN is committed to partnering with local leaders to create meaningful, lasting economic and societal impact through data and AI.”
Dubai AI Festival provided a powerful platform to align regional ambition with global innovation. For SENEN, the partnership reflected its vision to unlock real value at scale, shaping a future where AI is deployed with purpose, at pace, and for the public good.
