Eazy Financial Services, a prominent Bahraini institution specialising in Point-of-Sale (POS) and online payment gateway acquiring services, has entered into a strategic partnership with Tamara, one of the GCC’s fastest-growing fintech platforms and a pioneer of the Buy Now, Pay Later (BNPL) model in the region.
As part of this collaboration, EazyPay will act as Tamara’s local acquirer and offer advanced payment gateway solutions to ensure secure, seamless, and efficient transaction processing for Tamara’s growing network of merchants and consumers across the Gulf.
The agreement was officially announced at a recent event in Manama, highlighting both organisations’ shared commitment to strengthening the region’s digital payments landscape.
Founder & CEO of EazyPay Nayef Tawfiq Al Alawi said: “Tamara has rapidly become a key player in how consumers across the region choose to pay – particularly with the rise of BNPL models.”
“By supporting their platform with our payment gateway services, we’re enabling a smoother, faster, and more reliable experience for merchants and customers alike. It’s a strong example of how fintech collaboration can deliver real value to the market,” he stated.
EazyPay stated that this strategic alliance underscores its ongoing commitment to driving innovation and promoting collaboration within the regional fintech landscape.
As a homegrown Bahraini fintech pioneer, EazyPay continues to focus on building impactful partnerships that align with the broader digital transformation goals shaping the future of commerce in the GCC.
By integrating Tamara’s cutting-edge consumer payment solutions with EazyPay’s robust technological infrastructure, the collaboration aims to enhance the digital commerce experience across the Gulf, delivering increased value and convenience to both businesses and consumers.
Tamara Bahrain CEO and Vice Chairman Faris Al Obaid said: “We are absolutely thrilled to announce our strategic partnership with EazyPay in Bahrain, marking a pivotal moment for our expansion in the Mena region.”
“EazyPay, a leader in payment solutions, will not only serve as our local acquirer but also as a key strategic partner for our growing operations in Bahrain. This collaboration is a testament to our commitment to enhancing our service offering and delivering a seamless, elevated experience to our customers,” noted Al Obaid.
“We are confident that EazyPay’s local expertise and strong infrastructure will help us achieve our shared goals and promote financial inclusivity in the kingdom,” he added.
