
Name: Vitalii Ryzhak
Designation: Сo-founder and СЕО
Company: Reelly AI
Category: PropTech Powerplayers
Vitalii Ryzhak is the CEO and co-founder of Reelly.ai, a groundbreaking B2B proptech platform that is revolutionizing how real estate developers and agents collaborate across the UAE and beyond. Founded in 2020, Reelly was born out of Ryzhak’s deep understanding of the inefficiencies and fragmentation plaguing the real estate value chain. What began as a bold idea has evolved into one of the Middle East’s top five tech startups, now bringing together over 324 developers and more than 40,000 real estate agents from Dubai and international markets.
At its core, Reelly offers a seamless, intelligent ecosystem designed to bridge the gap between developers and agents. The platform delivers detailed insights on over 1,620 property projects, empowering agents with advanced AI tools that automate and elevate their client interactions. Agents can now generate branded, personalized presentations for buyers in minutes, saving countless hours of manual work while significantly boosting productivity and conversion rates.
Reelly also provides developers with a comprehensive solution to streamline communication, reduce marketing costs, and tap into real-time analytics that optimize agent performance. Its centralized database simplifies the property listing process, while AI-powered sales intelligence allows developers to refine strategy, accelerate transactions, and make smarter decisions. This powerful suite of tools enables both sides of the market to operate more efficiently and collaboratively.
With nearly 95% of real estate transactions in the UAE facilitated through agents, Reelly solves for the most vital link in the property transaction ecosystem. The platform’s strong alliance with the Dubai Land Department further underscores its commitment to fostering transparency, trust, and innovation in the region’s real estate landscape.
Vitalii Ryzhak’s journey into real estate innovation did not start with Reelly. A serial entrepreneur and industry disruptor, he previously founded PRO Novobudovy, a European real estate agency, led the Property Invest Forum, and headed the Ukrainian-based developer Method Estate. His academic background in engineering from the Ukrainian Academy of Printing shapes his methodical, systems-oriented approach to problem-solving, an ethos that has guided Reelly’s growth and success.
Under Ryzhak’s leadership, Reelly is not only transforming real estate workflows, but also redefining the relationships and infrastructure that underpin the property industry. With its AI-driven tools, robust analytics, and human-first design, Reelly is setting new standards for how developers and agents connect—and how property is bought and sold in the digital age.
Vitalii Ryzhak isn’t just leading a tech company, he’s building a smarter, faster, and more collaborative future for global real estate.

