Ohana Development, a prominent name in high-end real estate, has officially launched its latest ultra-luxury project, Jacob & Co. Beachfront Living by Ohana, in partnership with renowned timepiece and jewellery brand Jacob & Co. Unveiled at a grand event at Emirates Palace Mandarin Oriental on May 12, this AED 4.7 billion beachfront development brings together architectural brilliance, natural beauty, and bespoke design innovation.
Strategically located in Al Jurf — nestled between Dubai and Abu Dhabi — the development offers direct access to Sheikh Zayed Road, ensuring seamless connectivity to key destinations including Abu Dhabi International Airport, Palm Jebel Ali, and Al Maktoum International Airport.
Iconic Residences Redefining Beachfront Luxury
The development features 457 exceptional residences, ranging from seaview apartments to beachfront mansions. Each unit is designed to blend timeless elegance with modern functionality, inspired by coastal tranquility and Jacob & Co.’s commitment to luxury.
Highlights include:
- Penthouses with 180-degree sea views and spacious layouts, starting at AED 22 million
- Sky Mansions offering 360-degree vistas, private rooftop elevators, and unmatched exclusivity, from AED 77 million
- Customisable Villas and Mansions with 3 to 6 bedrooms, private pools, and views of nature reserves or canal fronts
- Beachfront Mansions with expansive sea-facing designs, setting a new benchmark in waterfront living
The architecture of the project draws from the flow and movement of the sea, while building forms subtly incorporate the initials “J” and “C” — a nod to the legacy of Jacob & Co.
A Fusion of Art, Lifestyle, and Visionary Design
At the heart of the project is the Jacob & Co. Social Club, a world-first in luxury living. It includes:
- The first Jacob & Co. Seafront Cigar Lounge
- A high-end executive business centre with private meeting rooms
- The members-only Jacob & Co. Residents Club, showcasing a curated timepiece gallery and rotating art exhibits
On arrival, residents are greeted by a striking 10-meter-wide Jacob & Co. ceiling art timepiece — the largest of its kind in the world — replacing the traditional chandelier in the grand atrium. This signature element embodies the spirit of innovation and refined luxury that permeates the entire community.
Also debuting is the Jacob & Co. Beach Club, a vibrant lifestyle hub featuring curated beachfront restaurants and fine dining venues that celebrate the essence of coastal living.
Leadership Perspectives
Husein Salem, CEO of Ohana Development, commented:
“Our vision for Jacob & Co. Beachfront Living by Ohana is to elevate the beachfront living experience by developing an exclusive sanctuary along the coast. This collaboration sets a new benchmark for what residences in the UAE can embody—a destination where curated experiences, timeless elegance, and natural tranquillity converge.”
Jacob Arabo, Chairman and Creative Director of Jacob & Co., added:
“Jacob & Co. Beachfront Living by Ohana is our tribute to coastal artistry. Together with Ohana Development, we’ve created a living experience where visionary design, craftsmanship, and the sea’s allure blend to form unmatched homes.”
Completion and Legacy
Scheduled for delivery in Q2 2028, the project is set to become a global icon of refined beachfront living. Surrounded by a protected natural reserve and home to rich wildlife, the development offers a rare lifestyle immersed in both nature and opulence.
Ohana Development’s growing portfolio includes Ohana by the Sea in Al Jurf and ELIE SAAB Waterfront by Ohana on Reem Island. The company’s regional footprint also spans to Lebanon, with luxury developments such as Ohana Villas by ELIE SAAB Maison and Ohana Hills.
