Al-Futtaim has introduced Blue AI, an innovative feature in the Blue Rewards app that redefines how customers interact with their favourite brands.
Blue AI aims to engage over five million Blue Rewards users in its first year, revolutionising customer interaction.
Developed locally in the UAE, Blue AI functions as a smart lifestyle advisor, delivering personalised guidance and insights across the ‘Blue’ ecosystem. It enhances user experiences by tailoring fashion recommendations, offering expert advice on beauty products, providing automated suggestions, facilitating test drive bookings, and simplifying shopping with a one-click multi-brand checkout system.
Moza Al Futtaim, Chief AI Officer, said the launch reflects Al-Futtaim’s commitment to driving innovation and improving daily life. “Blue AI enriches the customer journey and elevates their experience,” she added.
Himanshu Shrivastava, Group CTO, highlighted Blue AI’s ability to foster stronger connections between customers and brands, delivering a faster, smarter, and more enjoyable shopping journey.
