Dubai, United Arab Emirates – June 27, 2024 – TikTok has announced the launch of its latest campaign aimed at amplifying awareness and comprehension of its Community Guidelines and ensuring platform safety across the MENA region. This initiative aims to spread awareness and educate users about safety, misinformation, and the power of authentic content, while reinforcing TikTok’s commitment to maintaining a secure and positive space for its users.
TikTok’s Community Guidelines are the cornerstone of the platform’s efforts to create a safe, respectful, and inclusive environment. These guidelines are designed to promote a community where users can express their creativity freely while adhering to standards that protect and uplift everyone. Informed by international legal frameworks, industry best practices, and input from safety experts and regional Advisory Councils, these guidelines are continually updated and adapted to reflect the evolving digital landscape and user needs.
The new campaign aims to create widespread awareness in the MENA region about TikTok’s Community Guidelines, highlighting their critical role in ensuring user safety and content integrity. By emphasizing these guidelines, TikTok creates awareness of our Community Guidelines, demonstrates its ongoing efforts to improve the content landscape and prioritize the well-being of its users.
The guidelines also adapt to emerging trends and potential hazards, enabling the platform to effectively mitigate risks associated with evolving online behaviors. TikTok refreshed the most recent updates, effective since April of this year, in consultation with over 100 organizations across the globe and members of the TikTok community.
In line with these new resources, TikTok is enhancing its content moderation efforts to ensure a safer community for everyone. The platform employs a combination of automated technology and human moderation to swiftly identify and remove violative content. This dual approach ensures a high standard of content moderation, maintaining the platform’s integrity and safety. Additionally, we encourage the community to report issues and appeal content decisions, fostering a collaborative effort to uphold the platform’s standards.
Beyond these in-app measures, TikTok is also partnering with some of the region’s most popular content creators who will create content and help drive awareness of the platform’s Community Guidelines. This includes creators such as Abdulaziz Al-Fudhili @SaudiSTG, Nader Al Qalaa @naderalqalaa, Badr Alhanaky @badr_hi who have recently shared their tips and tricks to navigate TikTok’s Community Guidelines. Under the hashtag #SaferTogether, the campaign’s landing page will be accessible to our MENA community on TikTok where they will be able to watch videos from their favourite content creators who will share concise tutorials and guides on understanding the platform’s Community Guidelines and safety features and about the importance of understanding these guidelines and how that would help elevate the quality of content they publish.
Dina Osman, MENA Safety and Integrity Program Manager at TikTok, “TikTok is always keen on empowering people with information about the platform’s policies and tools so they can safely connect with others. Our latest campaign aimed at amplifying awareness and comprehension of its Community Guidelines and ensuring platform safety across the MENA region.”
TikTok reiterates its commitment to being a platform where creativity meets safety, ensuring a supportive and engaging environment for all users. TikTok deeply invests in educating its diverse community about the intrinsic value of the Community Guidelines. This ensures every user comprehends the expectations for a thriving digital community. TikTok empowers its users with the right tools and resources to safely channel their creativity, spread joy, and responsibly promote community well-being.
