Trading and investing platform eToro has announced a new partnership with X to publish a series of financial education content through livestream events, video on demand, and audio Spaces.
Expanding Financial Education
eToro and X are collaborating to offer accurate and accessible investment content through various media formats, including video, posts, and Spaces.
This initiative will roll out across the UK, Germany, France, Italy, Spain, the UAE, and the US. Expert-led content will be available to all X users, featuring analysts and thought leaders from the investing community who will share insights, discuss trending topics and breaking news, and explain investment fundamentals live on X.
This partnership builds on the renewed agreement for title sponsorship of X’s real-time Cashtag feature, which provides charting and data from TradingView on a wide range of stocks, cryptos, and other assets, alongside the ability to invest with eToro.
Linda Yaccarino, CEO of X, commented: “Bringing eToro Academy to X is testament to the strength of the partnership we have built together and the continued growth of the financial investment conversation on X. The continued success of our collaboration will bring more high-quality video content to the service, building on our innovation around cashtags and new features.”
In 2023, over 1.4 billion posts on X referenced trading or investing topics, marking a 54% year-on-year growth. The US, while significant with over 342 million posts, still represents under a quarter (24%) of the global conversation in 2023.
Empowering Through Shared Knowledge
Yoni Assia, Co-founder and CEO of eToro, stated: “We believe that there is power in shared knowledge. It’s why we created a collaborative, social investment platform and it’s why we prioritize financial education through our eToro Academy. Having been long-term collaborators with X, we are delighted to extend our partnership to provide more opportunities for financial learning and the sharing of investment insights on X.
“We know that an increasing number of people turn to social media for accessible, relevant financial content. It provides a forum for many who were excluded by more traditional channels. Partnering with X will enable us to deliver the very best in financial education to a global audience.”
