e& clinched the top spot in Brand Finance’s inaugural Employer Brand Report 2024, with its UAE division emerging as the premier employer in the global telecommunications sector.
The company also secured the 16th position among the top 20 employer brands spanning financial services, telecommunications, media, technology (TMT), oil and gas, energy, professional services, retail, automotive, and fast-moving consumer goods (FMCG) sectors across Africa, Asia, Europe, and the United States.
e& Celebrated as Employer of Choice for Fostering Innovation and Talent Development
Ali Al Mansoori, Group Chief People Officer at e&, expressed pride in the acknowledgement as an employer of choice, attributing it to the remarkable commitment and enthusiasm of the company’s workforce.
He reaffirmed the company’s dedication to nurturing a cohesive organizational culture that encourages innovative thinking, fearless experimentation, and continuous innovation. In today’s rapidly evolving landscape, possessing a talented workforce is more crucial than ever.
David Haigh, CEO of Brand Finance, noted the growing appeal of Middle Eastern telecom brands as desirable workplaces, surpassing their European and American counterparts. He credited this trend to the abundant career opportunities and exciting technological advancements fostered by consistent, high-quality investments in the Middle East.
e& leads the charge in employer branding and talent development in the UAE, earning high marks across various parameters. It is perceived as a prestigious brand, inspires vision, provides enjoyable and rewarding work, and maintains effective management and governance.
This achievement underscores the broader reputation of the UAE as a global talent hub and the preferred destination for individuals aspiring to shape a prosperous future.
e& Empowers Workforce for Digital Leadership, Highlighted in Employer Brand Index Report”
Al Mansoori reiterated e&’s commitment to empowering its workforce with the skills needed to thrive in the digital era, aiming not only to keep pace with change but also to lead it. The company focuses on building a resilient, forward-thinking workforce capable of propelling both the company and the community to greater heights. Their strategy includes comprehensive training programs, partnerships with educational institutions, and a conducive environment that encourages creativity and bold thinking, with a strong emphasis on professional growth opportunities and support for acquiring essential technological skills and mindsets for the future.
The inaugural Employer Brand Index report showcases the world’s leading brands through global and regional league tables. This research-driven study, the first of its kind, evaluates internal and external perceptions of employer brands across 16 countries. The index is compiled from responses gathered via an anonymous survey of the public across various industries conducted through independent online panels.
The Brand Finance 2024 Employer Brand Index follows January’s release of the global brand rankings, which rated e& UAE as the strongest telecom brand globally (AAA rating) and the strongest brand across all categories in the Middle East and Africa (MEA).
Brand Finance, the world’s foremost brand valuation consultancy, has been evaluating brand strength and quantifying financial value for over 25 years, aiding organizations in making strategic decisions by bridging the gap between marketing and finance. Conducting over 5,000 brand valuations annually, supported by original market research, Brand Finance publishes over 100 reports ranking brands across sectors and countries.
