The UAE stands out among Arab nations as an attractive destination for entrepreneurs, especially in the telecommunications and IT sectors. The proactive government actively shapes the country’s future by fostering innovation and technological advancements across industries. This promising economic landscape has prompted a rise in entrepreneurs establishing their own companies. Notably, the startup sector in the UAE is thriving, particularly in technology, retail, lifestyle, environment, and communication services. Businesses catering to the younger generation, streamlining operations, or offering innovative lifestyle options are in high demand, bringing new hope and opportunities for the government, private sector, and society.
1. Yango Deli Tech

UAE is home to start-ups from varied industries and businesses. Max Avthukov, a 32-year young talent, set up Yango Deli Tech back in 2022. The tech start-up aims to offer a diverse range of tech expertise to all kinds of retailers and E-commerce businesses on a global level. The basic motive that Max carries in building this tech company was to support retailers to transform from brick-and-mortar stores to online, E-commerce giants.
Recent market research declared UAE as the 28th largest market for the ecommerce industry with projected revenues exceeding 11 million dollars in the current year. With the global e-commerce industry anticipated to grow over 8% in the coming years, global e-commerce sales are likely to exceed 6 trillion if the e-commerce boom prevails. In 2020, global e-commerce sales successfully made 4.2 trillion dollars, therefore the market advancement is clearly evident.
Today, the business world faces either two challenges, retaining previous customers or acquiring new ones. Although digitalisation has made the world become more connected, competition is growing simultaneously. It is why the need to stay ahead of the curve and beat your rivals from a similar industry is not as easy as it sounds. Understanding the latest e-commerce landscape, getting a good hold of the market trends and offering top-class services to your customers is just a chunk of what you have to do in totality. Here is when Yango Deli decided to offer its wide-ranging retail expertise to startups in UAE to help them overcome market challenges only to attract growth and development.
From devising delivery and fulfilment solutions to functional expertise, Yango Deli Tech aims to become the ultimate corporate help an E-commerce, Q commerce and retail business can get. Simplifying core business operations like delivery and fulfilment to adopting cost-effective solutions, Yango Deli Tech now carries a proven record of helping businesses to scale at a faster rate than expected.
Max’s Yango Deli aims carries a vision to expand its services and not limit them to UAE alone. The SAAS company plans on reaching the e-commerce market in Saudi Arabia, Turkey and more in the Middle East region. By 2023, the young founder sees his company as a top Ecommerce and Qcommerce consultant or a SAAS company by the end of 2030.
2. Asette

The $35 billion UAE market is experiencing a revolution in the off-plan property research and acquisition process thanks to Asette’s introduction of an AI-powered real estate investment platform. Investors can cut down on research time and decision-making time by up to three months by using this platform. Asette offers a single tool—an AI-driven platform—that streamlines the convoluted 30-step process. It is the first one-stop shop in the world for these services because it connects investors to carefully curated off-plan property options. Asette offers individualised searches for off-plan properties and equips investors with thorough analysis, including price growth, rental yields, and ROI calculations.
Asette’s main objective is to make the purchasing of real estate more effective, transparent, and inclusive. The platform performs in-depth data analysis of the off-plan market in the UAE using cutting-edge machine learning models. Asette is now able to provide investors with tailored advice based on their preferences for real estate investment and affordability metrics. With these insightful tips at their disposal, investors can make well-informed decisions about purchasing real estate while significantly cutting down on the time and effort needed to locate the ideal off-plan property.
Leena Vesterinen, CEO of Asette, said the platform was developed to streamline the difficult and time-consuming process of purchasing off-plan properties in the UAE. Asette gives investors individualised recommendations with the highest growth potential using real estate data and machine learning. This saves time and effort while enabling investors to make well-informed decisions.
Asette promotes flexible payment options and upholds transparency throughout the purchasing process to guarantee a neutral experience. Investors can be sure they have a clear understanding of their research, evaluation, and purchase journey because every detail and crucial step is carefully outlined.
3. Fenix Games

Fenix Games, a publisher of Web3 games, has formed a partnership with Immutable, a Web3 gaming platform, with the aim of identifying, supporting, and launching Web3 games for widespread adoption. Fenix Games has joined forces with Immutable to create a collection of blockchain-powered games in collaboration with top-tier game developers. With extensive experience managing successful franchises such as Madden Mobile, Need for Speed Mobile, The Sims Mobile, and Plants vs. Zombies, the Fenix Games team is well-equipped to develop and scale licensed and original games that reach millions of players worldwide.
To seamlessly integrate games into the Web3 ecosystem, Fenix Games sought a reliable and secure platform, ultimately selecting Immutable due to its proven track record and robust infrastructure. By leveraging Immutable’s expertise, Fenix Games aims to navigate the complexities of Web3, reduce risks for developers, and accelerate the overall growth of the industry.
Andrew Sorokovsky, Vice President of Global Business Development at Immutable, expressed excitement about the partnership, highlighting the founding team’s experience in triple-A publishing and Web3 at Mythical Games. He emphasized the collaborative effort in building the future of gaming.
In return, Fenix Games will utilize its deep expertise to bring some of the best gaming development teams to the Web3 space. The company will curate, advise, and publish live services within Immutable’s ecosystem of games.
Rudy Koch, Chief Business Officer of Fenix Games, praised Immutable as the benchmark for providing scalable Web3 solutions for mass market games. Koch emphasized their joint efforts to accelerate growth in the Web3 games sector and offer a clear path for top-tier game developers entering the space. The partnership is expected to foster a deep and long-term collaboration between the two companies.
